This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home.That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, as well as more…
Industry Insights Blog
A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic. Emerging technology companies like Zeekit are finding early success partnering with retailers like Macy’s and ASOS to bring the capabilities to their companies.
According to Zeekit, early data shows the…
Three senior marketing executives chime in on three ways that the coronavirus pandemic will change certain aspects of marketing communications. From left to right: Gretchen Eischen, VP of global marketing at SAP Procurement Solutions; David Brown, executive chairman at Manifest; and Matt Kohan, VP of marketing culture and capabilities at Anheuser-Busch. ANA
The coronavirus pandemic is having a massive impact on…
If you work in or around consumer insights, you have most likely used or at the very least heard of “Conjoint” techniques. The literature on the topic is intensive and can be overwhelming for those who are not that familiar with it.
While we can automate your curiosity and research projects with the SightX platform, we still need to write, learn, and…
Leonard Lauder, the current chairman emeritus of the Estée Lauder Companies, noticed that people were buying a lot of lipstick during the economic downturn of the early 2000s. He coined the term “ lipstick index,” hypothesizing that consumers were willing to spend $30 on a small indulgence during a recession rather than shell out for a bigger-ticket luxury item like…
Understanding how to respond to online reviews is essential for businesses across all industries. Indeed, 89% of consumers read business responses to online reviews. How should manager responses differ for positive and negative reviews? How does manager response time impact online reputation? Should manager response times differ for positive and negative reviews? While some online platforms, like TripAdvisor, Yelp, and…
Whole Foods “opened” a new “store” that you can’t walk into or shop at. Located in Brooklyn and slightly smaller than a typical Whole Foods, the store is dedicated solely to fulfilling online orders. It’s the company’s first purpose-built online-only store. With longer aisles, no salad bar, and missing those checkout candy displays, the store will be used to pack up…
Brands should be prepared to pivot their marketing efforts if the platform is banned or acquired. When e.l.f. Cosmetics decided last year to experiment with TikTok, the beauty brand went in without preconceived notions around how the platform was going to work for the company, Gayitri Budhraja, vice president of brand at e.l.f. Cosmetics, said.
Before the company had a formal presence…
As store re-opening begins, brands and retailers globally are having to think on their feet and adapt quickly to a radically new world of physical retail. All experiential aspects are up for revision from safety, hygiene and in-queue entertainment challenges, to utilising VR in place of make-over beauty stations or changing rooms. These are closely followed by higher expectations for stock…
Influencer marketing allows direct-to-consumer brands to collaborate with social media influencers and produce truly authentic content. Influencers curate online communities of people with a common lifestyle. These social media power users earn trust from their followers because they’ve established their authority and knowledge in their respective fields.
In contrast, affiliate marketing is not restricted to influencer-brand relationships and involves commission payments to…
Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics that are taking the driver’s seat in today’s retail and consumer goods industries. In the face of an uncertain future, rife with unprecedented demand spikes and fluctuating consumer sentiment, the ability to turn raw data into actionable insight…
Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with reviews now being a huge part of online search results, a poor star rating or the feedback of unhappy customers can be hard to miss.
The Local Consumer Review Survey provides an annual look into how consumers are using local business reviews – from…
Amazon announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands. Iconic American fashion house, Oscar de la Renta, unveils the first store featuring its Pre-Fall and Fall/Winter 2020 collections, inclusive of ready-to-wear, handbags, jewelry, accessories, and a new perfume, with childrenswear coming soon. More brands will launch within Luxury…
Once you’re ready to hit the ground running with your influencer campaign, it’s time to put all terms in writing. This critical step protects your brand and your influencer from mismanagement, unforeseen circumstances, and more.
As you begin to build an influencer contract, how do you know what you to include? This is an important question. There are a few high-level…
Major brands including Dunkin, Sephora, Red Bull, Maybelline and Louis Vuitton have already made their debut on Instagram Reels, the platform’s TikTok-style feature, with Maybelline’s video starring model and influencer Nikkie De Jager, who lip-synced to the brand’s jingle while applying makeup. Facebook-owned Instagram wants to create the next hot social media craze with Reels, drawing on the interest in…
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey showed that 32 percent of U.S. consumers shopped online with a brand they hadn’t before COVID-19.1 This is an opportunity for businesses to connect with new customers, but it’s also…
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely relied on a reach-based model where marketers look to get individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to…
Scrolling through Instagram during the initial few months of the coronavirus stay-at-home efforts, one may have noticed people posting at-home facial tutorials and sharing skincare routines right alongside selfies tagged #makeupfree. Spending more time at home than usual, possibly with more time on their hands than usual, a number of people may have taken to wearing more than one kind…
We are all still in the throes of the pandemic and there is no real end in sight. In this ever evolving, ever changing marketing landscape, there is no certainty as to what our new future is going settle down to look like.
But we certainly do know one thing: our customer behaviours, needs and expectations won’t be going back to…
Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19. Over the past several months, we’ve all experienced our share of drive-by graduation celebrations, quiet anniversaries spent snuggling on the couch, improvised at-home kids’ birthday celebrations, and backyard weddings with the bare-minimum guests. COVID-19 has forced us to reinvent how we…