Instagram has quickly become an effective business tool for building brand awareness and gaining new affluent customers. Boasting 800 million active users, Instagram is becoming a social platform of choice for luxury brands. According to research group L2, Instagram has seen year-on-year growth of 53 percent in 2017 for the luxury fashion sector alone. And for good reason: the inherently inspirational…
Industry Insights Blog
Brief: Google is introducing new advertising formats, including video in Showcase Shopping ads and shoppable images on publishers’ sites, to help marketers better reach online shoppers during the upcoming holiday season, according to two company statements provided to Marketing Dive. Video is an extension for Showcase Shopping ads, which Google launched last year, giving marketers the chance to upload multiple product…
In the month since the deadline of the second Payment Services Directive (PSD2), there has been little obvious change in how banks are allowing companies and consumers access to their customer accounts. This does not mean all banks have been standing still. PSD2 became part of national law as the first phase of implementation was completed on January 13, 2018, when…
The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates. When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a…
Amazon’s multi-billion dollar acquisition of Whole Foods has been hailed as the arrival of a retail convergence between ecommerce and brick and mortar retail. This retail convergence is bringing the data and customer intelligence of online to physical stores. In truth, it is an indicator of an underlying evolution of retail that’s been going on for a while. Amazon definitely is…
As we move into June and the summer months in the Northern Hemisphere, it’s typically the time when brands take stock of how they’ve performed in the first half of the year. It’s also the time when team members take a little time off for rest and relaxation before they start preparing for the “all-guns-blazing” chaos of the holiday season which…
Rapid social and cultural shifts, from demography to technology, have changed the shopping preferences and priorities of a generation. Millennials and Post-Millennials (those born between 1992 and 1999) take a very different approach to spending decisions from previous generations, putting a greater focus on speed and convenience than ever before. If they are to attract and retain the business of these…
In 2018, banks and retailers are dealing with a new breed of customer: one that expects a fast, seamless online payment experience. When it comes to ecommerce, however, user experience isn’t the only consideration. As the number of card-not-present (CNP) purchases continue to increase, so do the security risks.
How can banks and merchants continue to offer customers security and transparency in…
Adyen, the payments platform of choice for many of the world’s leading companies, launched a fully-certified 3D Secure (3DS) 2.0 solution which it has made available to its customers or merchants needing a next-generation authentication solution. The first-to-market solution is based on EMVCo’s 3DS protocols and will help merchants reduce risk and protect their customers from payments fraud. It also overcomes…
Despite the major changes the Payments Services Directive 2 could make to EU payments, few Swedes know about the new EU directive, now being introduced. A new survey from analytics software firm FICO, executed by SIFO, also shows that few Swedes are prepared to share their banking information with a third party, and there is a mixed view on whether PSD2…
Consumer behaviour may be influenced by a host of neurobiological factors that science is just beginning to understand.
Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.
https://www.youtube.com/watch?v=XowaDm1GEVk
The rise of neuromarketing has already begun to provide companies and researchers with…
It wasn’t supposed to turn out this way. The seven key principles of GDPR
It’s somehow fitting that today, May 25th, marks my return to writing here on Searchblog, after a long absence driven in large part by the launch of NewCo Shift as a publication on Medium more than two years ago. Since then Medium has deprecated its support for publications (and…
New research from Barclaycard reveals that more than seven in ten retailers (72 per cent) haven’t introduced any new payment technology to their websites over the last two years*, despite consumer demand for a quick and convenient check-out process. While 86 per cent of retailers say they are looking to increase online transactions over the next 12 months, the study…
On 25 May 2018, the EU General Data Protection Regulation (GDPR) comes into force, replacing the 1995 EU Data Protection Directive. The GDPR strengthens the rights that individuals have regarding personal data relating to them and seeks to unify data protection laws across Europe, regardless of where that data is processed. The regulation could have a profound impact on the programmatic…
The US card payment system involves a series of middlemen taking a cut. Digital systems, like those used in China and Kenya, could threaten banks and other players.
Payments systems vary across the globe, from cash-based economies to those driven by credit. The way consumers pay in the US, for example, might seem obsolete to consumers in other countries.
In Kenya, anyone with a mobile…
Successful innovation is all about operationalization. The good news is that the path to operationalizing innovation looks remarkably similar for all financial institutions (FIs). Whether FIs are big or small, operationalizing innovation comes down to executing on the same four key tenets, starting with making innovation a mindset. FIs must take this mindset and bring it into every aspect of their processes,…
Strategic Planning Assumptions By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
By 2020, more than 50% of online sellers will either list their products on marketplaces or sell third-party products on their core commerce sites.
By 2020, 25% of leading online sellers will have enabled first-generation “commerce that…
eIDAS stands for electronic Identification ( eID), Authentication and Trust Services. The eIDAS Regulation established the framework to ensure that electronic interactions between businesses are safer, faster and more efficient, no matter the European country they take place in. eIDAS is a European Regulation that creates one single framework for eID and trust services, making it more straightforward to deliver services…
What has been agreed?
Member States have agreed today on practical new measures to support the digital economy when it comes to VAT compliance, which can currently place heavy burdens on small companies operating online. The new rules should help to accelerate growth for online businesses, in particular startups and SMEs. The measures include: New rules allowing companies that sell goods…
Digitization is causing a radical reordering of traditional industry boundaries. What will it take to play offense and defense in tomorrow’s ecosystems? Rakuten Ichiba is Japan’s single largest online retail marketplace. It also provides loyalty points and e-money usable at hundreds of thousands of stores, virtual and real. It issues credit cards to tens of millions of members. It offers financial…