The coronavirus pandemic has presented a serious business challenge for many industries. This has ranged from supply chain interruptions to an upheaval in consumer behavior. During recent months, brands have had a unique opportunity to evaluate the appropriate response to unforeseen external challenges.
Some companies have looked inward, examining their own internal digital competencies in lieu of changing real world customer…
Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based.
Research and experience show us that “blanket” advertising or marketing doesn’t work: You can’t sell everything to everyone. Without dividing your potential buyers into segmented groups, there is no sales growth. …
Personalization provides measurable benefits to organizations that do it well: increased engagement, higher conversions, improved customer loyalty. But there’s a more simple reason why companies are doubling down on personalization: customers have come to expect it.
According to Salesforce’s 2019 State of the Connected Consumer report, 64% of the survey’s 8,022 worldwide consumer and business buyer respondents expect a somewhat personalized…
Remarketing is essential for any ecommerce business. In fact, it’s not only the first Facebook campaign most retailers create, it’s also the most profitable. There’s just one problem … If you’re relying on industry standard WCA 30 to set up campaigns (website custom audience from the last 30 days), you aren’t using it to its full potential.
Instead, remarketing campaigns can and should address your entire funnel. …
Reactions to the launch of Amazon Luxury Stores last week ranged from the “empire-has-fallen” to “who-cares.” There was also some of the “this is not the future of luxury” pearl-clutching, which I am sure Natalie Massenet also heard when she started Net-a-Porter back in 2000.
The reason why Amazon may finally succeed has little to do with our ideas on the…
Store and curbside pick-ups, line-queuing tools, in-store personal shopping appointments and contactless returns: welcome to the new Levi’s experiential store. After piloting the concept in Europe and Asia, Levi’s is bringing it to North America this week, as part of its retail shift to direct-to-consumer and away from wholesale.
Direct-to-consumer “lets us deepen our direct relationship with the consumer. [The new store] lets…
Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals.
Take a look at my streamlined social media workflow to create a structure that works for you.
1. Outline a Social Media Strategy
When I’m short on time,…
Questions continue to arise over the interplay of the second Payment Services Directive (PSD2) with the General Data Protection Regulation (GDPR). Both PSD2 and the GDPR are complex legislation and the relationship between distinct provisions of each law and how they work together is not altogether clear, which has led to uncertainty for payment service providers, including banks. For example,…
Ever suffered from buyer’s remorse? You’re not alone. According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.
But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to…
The COVID-19 pandemic and associated lockdowns throughout the U.S. have dramatically affected shopping behavior and shifted priorities for retail customers. While the pandemic has resulted in revenue declines for the majority of businesses, some brand owners and retailers have seen significant growth by adapting their offerings and communication to capitalize on new customer needs and behaviors. …
From how many have online shopped under the influence to how many say they’ve been shopping more during COVID, these stats about Gen Z and Millennials’ retail behavior may surprise you… For better and for worse, young consumers’ shopping has shifted drastically during 2020. YPulse’s Retail’s New Reality trend report dug into all the ways that it’s changed, but found that The…
The winter holiday season, regardless of what someone celebrates, is usually a time of joy, celebration, and connection for families and friends. Different groups and demographics have diverse and various traditions, which marketers have long since been finding new, exciting, and authentic ways to creatively communicate and target. Whether Thanksgiving, Hanukkah, or Christmas, successful and inclusive marketers find ways to…
COVID will set a new precedent in ecommerce penetration: We predict that up to 30% of global retail sales will be made through digital channels this upcoming holiday season.
Holiday demand will be pulled earlier thanks to a later Prime Day: We predict that the Prime Day event in October could potentially steal up to 10% of Cyber Week’s digital revenue. With…
As the enforcement period of PSD2 SCA approaches fast, what is the current state of readiness of the various constituents (merchants, issuers, and acquirers) in the ecommerce payments ecosystem?
PSD2 SCA comes into force across the EU on 1 January 2021; and in the UK on 14 September 2021. These dates are already later than originally planned, and the European Banking…
This year is certain to be a holiday like no other, leaving retailers tasked to predict what strategies will win over shoppers in an unpredictable season. However, there are a few safe bets. Location and real-time data will be key for retailers this season as regulations will vary for retailers from area to area. Safety will be top of mind, so stores…
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming the industry were accelerated, as was the demise of many classic retail brands (J. Crew, Brooks Brothers, Lucky Brand, JCPenney, Neiman Markus, Pier 1 Imports). While the retail challenges are not new, the impacts during COVID-19 ran much…
Nick Molnar, the co-founder of Afterpay, which has 48,000+ retail partners including Revolve, Fenty Beauty and Asos, shares how younger consumers’ purchasing behaviour is evolving and the growth levers rethinking payment strategies could represent for retailers. He believed that younger consumers would prefer to use a payment solution based on fairness and transparency that allowed shoppers to use their own money…
Holiday retail sales are likely to increase between 1% and 1.5%, according to Deloitte’s annual holiday retail forecast. Overall, Deloitte’s retail and distribution team projects that holiday spending will result in sales between $1,147 billion and $1,152 billion during the November-January timeframe.
Deloitte also forecasts that e-commerce sales will grow by 25% to 35%, year-over-year, during the 2020-2021 holiday season, compared…
In a world where masks and social distancing have become the norm, it’s not only important for retailers to communicate clearly with consumers and gain their trust and loyalty — it’s necessary for survival.
Retailers are adapting digital channels and loyalty programs to meet new customer demands and offer a seamless, omnichannel shopping experience. Here’s how six retailers are revamping and…
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Although the peak shopping season will look different this year, it’s important to prepare for an influx of excited online shoppers. Before the holidays hit, run through this checklist to make…