Adidas is making a big bet on e-commerce as a sales channel — not just a brand awareness play — and it’s paying off. Online is now Adidas’ most important store, said CEO Kasper Rørsted on the company’s third-quarter earnings call this week.
Online sales increased by 76 percent over the last nine months, up from the same time last year,…
The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.
However, in the last few years, this form of marketing has seen unprecedented growth.
Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.
One of the major challenges in influencer marketing is to identify…
Inditex, the world’s largest clothing retailer and owner of the Zara chain, said on Tuesday it would sell products from all its brands on the Internet around the world by 2020, including in markets where it does not have any stores. Faced with younger, online-only merchants like Boohoo.com and Missguided, the Spanish company which pioneered the fast-fashion concept in the 1980s…
The EU’s rules for data privacy were once derided as restrictive, but after the Facebook scandal Brussels hopes they will help bring big tech to heel Vera Jourova, the EU’s justice commissioner, describes it as a “loaded gun” in the hands of regulators. This week the bloc introduces the General Data Protection Regulation, which will, its advocates argue, dramatically improve the…
Consumers want to touch before they buy, and they want to talk when they purchase. Those promise to stand as two main traits of the 2018 holiday shopping season, and retailers that gain an edge and increase revenue during the all-important fourth quarter will likely have exploited such tactics during this period, at least according to new data that strives…
The EU is revising its rules on the governance of the .eu top-level domain, which is the internet domain name for the European Union and its citizens. Today’s meeting of member states’ ambassadors in the Permanent Representatives Committee agreed the Council’s position on the proposed revision, which reflects the significant changes in the online environment since the first .eu regulation…
Consumers are now more interested in clean label ingredients instead of product descriptions or the brand name itself, when shopping for new foods and drinks, according to a new global survey – highlighting the ongoing importance of clean label products. Natural and clean label ingredients have become an absolute expectation for consumers, but what they consider to be natural varies widely….
Mobile-friendly tech, augmented reality and virtual reality, automation, chatbots, delivery options, easy fast check-out, payment options, these are just a few of the trends shaping the e-commerce logistics landscape and the innovative ways of trading online.
Changing E-Commerce Landscape
The e-commerce landscape is changing and presenting online retailers with new and innovative ways of trading online. …
Inside the cavernous walls of The Home Depot, customers wander the aisles in search of a store employee wearing a signature orange apron. They’re trying to replace a specific part — maybe a gasket, or a flange. It can be like finding a needle in a haystack.
In 2016, in an effort to aid customers with this exact problem, the retailer…
Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them.
Two people call customer service at the same time to complain about the same thing. One waits a few seconds before a representative gets on the line. The other stays on hold. Why the difference?
There’s a good chance it has…
Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Now, when guests want to order room service or housekeeping, they can simply ask Alexa, the voice of their disembodied personal concierge. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and…
On 4 October 2018, the Dutch Data Protection Authority published extensive information about the rules on direct marketing on its website. In this way, the Dutch Data Protection Authority provides clarity about the consequences of the GDPR on approaching (potential) customers. The Dutch Data Protection Authority distinguishes between the following types of direct marketing, each with its own rules: digital…
To date there are no specific legal rules in Belgium aimed at protecting consumers against misleading influencer marketing practices. That is why the Belgian Advertising Council recently created some guidelines after close consultation with stakeholders in the advertising sector.
These new guidelines only apply if your online influencer marketing meets the following cumulative conditions: The online influencer receives a consideration in…
Enabling COD in Southeast Asia allows access to over 73% of unbanked population Specifically for sellers in China and Australia, the new service enables cash collection from consumers in Malaysia, Thailand and Vietnam upon delivery Secure COD transactions with tracking visibility and fortnightly remittance to sellers
Cash is still king in Southeast Asia, with over 73% of the population still unbanked and…
Times have changed. In the past, brand promises and marketing campaigns provided companies the first point of contact with potential customers and prospects. But in an age ruled by social media and instant communication, those same prospects are turning to peers for help in forming their first impression. This leaves marketers no choice but to adjust their strategy and let their…
When competing with top digital retailers like Amazon, innovation, differentiation and providing personalised experiences are key factors to knowing and understanding how the less tangible data points, like quality customer service and overall brand messaging, can work in their favour.
Only a truly personalised, consumer-centric business model will succeed in making a dent in the competition against the online retail giants. Consider…
As of 29 September, the EU-wide legislation on the electronic identification (eIDAS Regulation) will enter into force enabling cross-border recognition of the electronic ID and allowing citizens and business to share their identity data when necessary. People will be able to use their electronic ID (eID) such as ID cards, driver licenses, bank cards and fill tax returns online, access medical…
Judging by the number of calls and the intensity of the discussions about how to comply with the cookie consent requirement in a post-GDPR world, this issue has become a top worry for organisations and data protection officers. Partly due to the visibility of the mechanisms used to collect this consent, and partly due to the potential implications of operating…
Of the $206 billion spent on advertising in the U.S., Fashion and Retail is the largest-spending industry at 22% or $43 billion per year. A large portion of this spend is allocated towards celebrity partnerships and campaigns. An immense opportunity presents itself alongside this massive spend, as research from the Journal of Advertising indicates that sales can increase by 4% through…
In 2014, shoppers in the U.S. spent over $320 billion on clothing, shoes, and accessories. By 2021, it’s estimated more than $96 billion of the total retail industry will be spent online.
We surveyed 1,000 men and women about their spending habits. We asked them how often they buy in-store versus online, which they prefer, and why. We even polled them…