Google Shopping will soon be more than just a simple price comparison engine. Early 2019, Google will introduce its own marketplace in France. With the new Google Shopping platform, the tech company will compete directly with Amazon. LSA published the exclusive news, saying Google beta launched its Google Shopping Actions program a few days ago. “This will result in the…
Industry Insights Blog
Customers expect retailers and brands to adapt to their evolving shopping behaviour. Making a purchase is becoming simpler than ever, thanks to the fast growth and evolution of mobile technology. Customers can now browse, buy and pay with a few clicks, while improved and more secure payment methods such as Apple Pay, digital wallets and one-click ordering, mean that more…
How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics.
2018 had been a busy year…
As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work…
Marketers are now waking up to the harsh realities of giving their customer data away to resolve identity or leaving it trapped in a closed ecosystem. Saddled with fragmented customer views, incomplete measurement and no options to fully own customer relationships, many marketers are finding that building and maintaining long-lasting, loyal engagement is merely a pipe dream, turning their brand’s…
2018 is almost behind us and we are ready to step into the next year. This is the time of counting our winnings and losses and celebrating a year of hard work. But don’t drink that champagne so fast – your work is not done yet. You should not step into 2019 without a clear plan for your social media…
Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class? You can’t track…
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined users, surpassing 3.4 billion users on the four largest social networks (Facebook, Twitter, Instagram, LinkedIn). We also have seen growth in categorical messaging platforms in the dating, gaming and productivity…
It has been a busy year in the world of mobile commerce, particularly with retail apps. Merchants from grocers to quick-service restaurants (QSRs) and gas stations rolled out new ways for consumers to transact from mobile ordering to scan-and-go checkout in 2018.
Below, PYMNTS rounds up the top trends of the year and sheds light on how retailers are tapping into…
More than 50 percent of Google’s global search results are served from its mobile-first index, according to an announcement from the search giant. The news is important for those who maintain separate mobile and desktop sites. It means that roughly half of the results your potential customers see when they search Google are mobile pages — regardless of whether the…
A couple of years ago at the Techonomy conference, Ray Kurzweil—inventor, futurist, and director of engineering for Google—said that by 2029 computers will consistently understand human language. In fact, this day might arrive even sooner. The recent announcement of Google Duplex points to the rapidly growing ability of machines to understand language. Duplex is easily the most natural-sounding, computer-generated, and…
Artificial intelligence is reinventing the retail industry as we know it. From personalized customer experiences across digital touch points to improved product management, this powerful area of computing is helping retailers up their relevance, efficiency, and, ultimately, their bottom line. “When we look across the retail industry, there is, surprisingly, quite a broad use of AI already,” said Vish Ganapathy,…
Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the…
Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities. A strong brand voice is a living, breathing manifestation of your brand promise. This voice comes from a much deeper place than stringing together clever words and phrases to sell products. An authentic brand voice solves problems, delivers a great…
The electronics supply chain, for the past year, has been marked by component shortages, lead-time extensions and tariff uncertainties. Nevertheless, it’s been a good year for component manufacturers and distributors—many of which have reported record quarterly sales during 2018. In 2019, IDC projects, the supply chain writ large is poised to transition from a cost center to an “opportunity center” as digital transformation…
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it’s always been easy to get your data, and it’s also increasingly more difficult to understand what you can do about it. There exists today a delicate balance between innovation-stifling regulation and lawless, reckless abandon in a…
Between historic bankruptcies, amazing advancements in technology, devastating consumer data breaches and a blockbuster end-of-year sales season, 2018 was a roller coaster for shoppers and retailers alike. It also set the stage for the year ahead. Will stores be able to build off of the holiday season? What will the industry be buzzing about? The staff at Retail Dive looks ahead…
What 2019 Will Mean for Millennial Commerce and Payments The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Sift through the ambivalent reports about that consumer segment — steady advancing toward their peak earning — to figure out how to best sell to them, serve them up worthwhile transactional…
Voice commerce holds promise. But at the moment, more consumers are turning to voice assistants to research products than add them to their cart. Why is that? Despite the proliferation of Alexa-enabled Amazon devices and growing competition from Google Home and smaller players, there are twice as many monthly smartphone voice assistant users compared with monthly smart speaker users (90.1 million…
Ten years ago, Robert Gentz and David Schneider founded what has become Europe’s biggest fashion e-commerce player. Now, Amazon is targeting their turf, but the duo has bigger plans: an operating system for fashion. While the US and China have birthed technology tech goliaths like Google, Facebook, Apple, Amazon, Alibaba and Tencent, Europe has produced only a handful of major…