Package rerouting fraud is when a fraudster uses a stolen credit card to make a physical goods purchased. The fraudster will use the legitimate cardholder’s address to make sure the purchase gets past the front end fraud filters, but when the package is shipped they change the address. This means that the fraudster now has the goods and the merchant…
Industry Insights Blog
The future of ecommerce is cross-border. As retailers and markets mature, the opportunity for domestic growth is becoming limited. On the one hand, successful retailers are reaching market saturation at home. On the other hand, consumers are becoming more comfortable buying from retailers based in foreign countries. The combination makes looking to other lands for new customers good business. …
Millennials and Generation Z are ushering in the rise of a new data-driven experience economy, and to the luxury sector that traditionally prides itself on offering top-notch goods and services, they must realize that today’s younger customers are looking beyond that. They want to be engaged on an emotional, sensorial, or even intellectual level. In short, they want an unforgettable…
More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment. Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the while expecting personalized brand experiences. …
Augmented Reality and Virtual Reality will rely on 5G to change the customer experience inside and outside retail stores. Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store,…
Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of customer data now available means brands are increasingly evolving their approach to reflect their consumers’ behaviour, attitudes and life stage.
Procter & Gamble (P&G), for example, has shifted…
As the evolution of retail and the way consumers purchase goods continues to change, meeting the challenge to effectively serve both consumers and retailers is a strategic challenge for both shippers and carriers. Understanding the ever-changing ecommerce landscape that includes new shopping preferences, fast delivery options, and fluctuating fulfillment infrastructure is critical. Crafting an integrated supply chain strategy that helps…
As an increasingly omnichannel industry, retail has undergone a significant shift to connect the digital and physical worlds seamlessly. The efficiency and immediacy of online shopping has cultivated a desire among consumers for the same experience in-store, with the added value of human interaction. This combination of digitisation and growing customer expectation has reshaped the shopping experience, and transformed the role…
Everything you need to know about the rise of visual search Forget voice search, visual search is the new tool which should be at the top of retailers’ priority list. The increase in voice search has been well documented, but another search functionality that’s been increasing in popularity too is visual search. According to research from ViSenze, over 75 per cent of customers…
The WCO, in cooperation with the Hungarian National Tax and Customs Authority (NTCA) and with the financial support of the Korea Customs Cooperation Fund (CCF Korea), organized a regional workshop on cross-border E-Commerce for the Europe region from 26 to 29 March 2019 at the Regional Training Centre in Budapest, Hungary. The workshop was aimed at assisting WCO Members of…
Brands and retailers are staring down the throat of a $1 trillion opportunity and taking advantage of this incremental revenue is really within their grasp. Retailers around the world simply have to embrace the notion of selling cross-border. And fortunately, technology now exists that makes selling cross-border a simple add-on to an existing global digital strategy. According to Accenture, cross-border,…
Direct-to-consumer offerings, such as subscription boxes and buyer’s clubs, are shaking up traditional retail market dynamics by giving consumers a more personalised service. The chance to control your brand voice, no jostling with competitors for shelf space and real-time feedback from customers on what they like and what they’re indifferent to. The benefits of the direct-to-consumer (D2C) modelare varied and very tempting. …
The world of payments is one of the most innovative and fastest growing industries across the globe. Thanks to the expansion of e-commerce, consumers are no longer stuck with only being able to shop at stores in close proximity to them. The world is starting to feel smaller and thanks to the innovations in payments, we are entering an era of…
Every customer is an individual; and therefore appreciates personalised service when interacting with a brand or business. Marketers know that personalisation is powerful. But, with personalisation being pushed into new realms by digital technology, it’s easy to take it too far. When this happens, marketers can alienate the very people they’re trying to connect with. Traditionally, marketers have segmented their…
For online retailers, getting products that their customers have purchased from Point A to Point B is an increasingly important part of the customer experience, and thus a critical success factor. Because of this, developments and trends in shipping are must-follows for retailers. Here are four that they need to know about.
The viability of shipping bulky items
Online retail’s reach continues…
With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail. In March, Instagram announced a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app. The launch is the latest in a slew of updates from the past year that…
Brands are increasingly at the mercy of global tech giants like Amazon, Google and Facebook (Instagram) to access customers. The sales that occur on these large platforms tend to be less profitable compared to purchases made directly through a brand’s website. This is, in part, due to commissions and marketing costs that contribute to the cost of a sale and impact…
For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process. Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email is still the best option for delivering…
Ikea announced it will begin to test furniture leasing in 30 markets during 2020. “We know from our research that people’s behaviour and relationship to things are changing – as small space living becomes more common, and people are becoming more conscious of their impact on the planet, they want to be less wasteful and are looking for help to…
Online shopping led by Amazon hit a new milestone in February. The total market share of “non-store,” or online U.S. retail sales was higher than general merchandise sales for the first time in history, according to a report from the Commerce Department this week.
“The days of the internet and online shopping being ‘just a fad’ have come a long way…