Consumers have high expectations when it comes to the experiences they have with brands. They demand to be appreciated, treated as a unique individual, provided with a quick, easy-to-use shopping process, and they want to be able to access answers to their questions in real-time. Additionally, they expect to be treated with respect by a brand, to be shown relevant…
Industry Insights Blog
Google unveiled several search-based features, including two aimed at helping people shop for everything from cars to clothing. As part of its virtual “Search On” event, Google touted its AR Autos feature and an upgraded visual search tool that matches items to products sold online, per a company blog post.
AR Autos soon will let customers look for a vehicle in…
We’ve said for some time that young consumers are primed to shop on social media. It’s only getting more true. Our most recent social media marketing report found the majority (62%) of 13-39-year-old consumers are interested in purchasing items directly from their social media feeds, and 80% agree “If you are posting a social media ad there should be a direct…
As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargeting campaigns, while in the U.S. the data shows that marketers are adding more retargeting to their mix…
Sephora created a new digital storefront on Instagram where users can purchase items straight from its stories and posts. Using Instagram Checkout, shoppers can peruse and purchase more than 80 Sephora brands. With 20 million Instagram followers, Sephora’s new shop could appeal to a large audience, particularly as digital shopping takes precedence over in-store sprees during the Coronavirus pandemic. Many of…
170 International C-Level executives peers from top retail companies in Europe networked online. Keynotes, debates, speed dating and round tables sessions with peers from 20 EU countries.
TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies said. At launch, the agreement…
Retailers, take note: mobile consumers are now more willing to open their wallets for a subscription service than a one-time purchase, according to a yearlong analysis of 992 apps and over 349 billion mobile impressions. With the subscription economy’s rapid growth in recent years and even big tech players like Apple considering subscription models for its entertainment services, the availability of subscription…
One of the biggest obstacles change-makers face in pushing their organizations towards customer centricity is convincing executives that the investment will yield a return. Compared to things like sales and marketing, customer experience is often seen as a “softer” part of business. Sales can be directly tied to revenue growth, and marketing campaigns are linked to the number of leads…
As Facebook continues to emphasize group engagement, The Social Network is also looking to create more opportunities for businesses within these highly engaged communities.
And while you can already run ads in the Groups feed, Facebook’s looking to add another potential revenue pathway specifically for group admins, with new brand partnership posts built into the groups experience direct. …
With a new beauty line, 19-year-old TikTok influencer Addison Rae is helping to usher in a new generation of influencers-turned-founders pushing a more genuine and transparent approach. With 52 million followers on the viral video app and nearly 30 million more across Instagram, YouTube and Twitter, Rae is targeting a Gen Z audience for her brand, Item Beauty, created with beauty…
When 309 B2B marketers surveyed for the Chief Marketer 2019 B2B Marketing Outlook were asked which social media channels were most effective for their brands, 74 percent mentioned LinkedIn — significantly more than any other social platform. It’s little wonder why LinkedIn is preferred among B2B companies, as the social network is a safe harbor in the increasingly choppy waters…
Discover how successful luxury beauty brands are winning over the affluent consumers as well as how rising wellness aspirations are profoundly transforming luxury and redefining affluent consumers’ expectations. See what you should do to successfully connect with your audience.
The Opportunity Growth in the beauty industry is set to accelerate in the coming years, driven by modern consumers’ desire to look good…
Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for traditions, holiday ones especially. Considering how much Gen Z values these traditions, brands should expect an extra desire to keep them alive in 2020.
With each coming generation, market researchers like to obsess over all…
No industry has escaped the ravages of COVID-19, but the impact on retail has been more complicated than most. The crisis has accelerated channel shifts and changed the way consumers shop. E-commerce and click-and-collect, for example, are on the rise: our research shows that more than 40% of online grocery shoppers during the pandemic are using e-commerce for the first time,…
eCommerce has sky-rocketed during the Covid-19 pandemic, with more people than ever now relying heavily on home deliveries. From March to June, Hermes was handling volumes that would typically be seen during Christmas peaks – up to 3 million parcels a day.
UK street addresses, introduced hundreds of years ago, were never designed for the demands of e-commerce in 2020. Pins can…
If a website’s shopping cart doesn’t function properly and doesn’t follow best practices, an online experience can easily be spoiled. So to make sure that your site’s shopping cart is heading in the right direction, the following 17 tips are sure to improve the customer experience. #1 Show thumbnail images of the products placed in the shopping cart The objective…
If you’re looking for the usual landing page advice like ‘change your buttons from blue to orange’ or ‘reduce your form fields’, you’re in the wrong place.
In this BS-free article, you’ll learn the most effective techniques and processes that I’ve come across in 9 years of optimising landing pages. Many of the insights below have generated 700-800% increases in conversions for…
The chart above is probably the most famous theoretical illustration of how advertising works. But in the seven years since it was published there has been very little serious discussion of how it actually reflects the experience of everyday brands. You know, the ones that sell functional products using average creative; the ones that don’t end up in the IPA…
As more major retailers require customers to wear a mask in-store, a recent survey by First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel unsafe trying on apparel in dressing rooms, and 61 percent feel unsafe trying on shoes. This represents an uptick compared to First Insight’s last study in…