Every year at the “State of the Union” address, representatives from Google Search announce new features, drop tips, and give hints to the things that matter to the company. This year’s address at last week’s “Google I/O 19” conference is worth watching. The speakers are Google’s John Mueller and Martin Splitt. https://youtu.be/ufcijo46LCU What follows are 13 takeaways from the address.
Google search will…
The integration of the European retail payments markets has been going on for almost two decades. The Single Euro Payments Area (SEPA) is now a reality for over 500 million citizens using uniform credit transfers and direct debits. In contrast, card payments still lack the same degree of market integration and harmonisation of business practices and rules, as well as technical standards….
Banks from France, Germany, Italy, Luxembourg, Russia and Spain have joined with Swift to test real-time gpi cross-border payments through the Eurosystem’s Target Instant Payment Settlement (Tips). While payment messages cross the Swift network in real-time, the settlement and receipt of funds in the beneficiary account can lag by several days when entering national domestic clearing system.
With the advent of…
A revamped Google Shopping experience launches, providing new ways to find and compare millions of products from thousands of stores, and to buy them online, in a nearby store or directly on Google. Browsers will be able to complete a purchase on search, Google Images, YouTube and a newly redesigned Google Shopping homepage where users can filter results by brand,…
Instagram created a special account called @shop that brings together posts from online merchants that sell products through the image-sharing app, according to an announcement from the Facebook-owned company. The curated account aims to showcase top shopping categories including fashion, beauty and home decor. Feel jeans, Glossier Play Colorslide and Mented Cosmetics are among the “emerging brands” that Instagram seeks…
Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, that doesn’t mean they know how to use it. After polling more than 150 executives, they found that none indicated they were equipped to use new intelligence points to improve brand engagement. That’s not good, especially considering how much…
When shopping direct-to-consumer fashion brands for new jeans, dresses or even shoes, it can be challenging for consumers to figure out what size will fit best, and what color or pattern to buy. Without having the option to physically try on the item and see it in real life, consumers are often left to make a best guess based on…
When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better, and go for people with the biggest numbers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of going big, says Seth, businesses should look for “the smallest viable…
Trust between consumers and suppliers is often a bigger issue online than it is offline. Online, there is a limit to both physical interaction and the opportunity to test the professionalism of a retailer or suppliers. According to one survey of 24,000 internet users in 24 countries, 22% said they never shop online – and of those, 49% gave lack of…
The European elections take place between 23 to 26 May, in a time where Brexit and the growth of euroscepticism are hot topics. Pan-European ecommerce association Ecommerce Europe wants a level-playing field for the Digital Single Market and gives 10 recommendations for a better ecommerce industry in Europe. Ecommerce Europe has given its recommendations [pdf] in view of the European…
Retailers need to consider working with technology partners to make their websites faster and use the latest data analysis tools to drive up sales, Google’s UK Director of Retail and Technology told the World Retail Congress on Thursday.
Some retailers’ websites take about 20 seconds to load – the online equivalent of a long queue at a till in a physical…
E-commerce has revolutionized the way the world does business. It has created greater convenience for consumers, enabling them to purchase what they want, whenever and wherever they want. It has also generated vast new opportunities for retailers as well as new challenges, particularly in the area of sustainability. Packaging waste and emissions have gained greater attention in recent years. Twenty-five…
Recently, people have been learning in painful detail what digital platforms, application developers, analytics firms and others have been doing with their personal information — often without their knowledge or consent. The revelations are sparking an outcry, and the constant drumbeat of news stories about data leaks, along with the implementation of the General Data Protection Regulation in the European…
Think your company is customer-centric? Here’s why you’re probably wrong. Most brands think they’re customer-centric, but there’s a good chance they’re wrong. Wharton’s Peter Fader and Sarah E. Toms share four common mistakes that prevent companies from acquiring and retaining the highest value customers — and four simple fixes. If we were to ask you whether your company is customer-centric, you’d…
The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses.
This is according to a new report from analysis company TOPO, which found that 42 per cent of the 180 members of high-growth sales development organisations it surveyed now include between two and five LinkedIn touches in their multi-touch approaches.
TOPO says use…
On 14 September 2019, the Strong Customer Authentication (SCA) portion of the Revised Payment Services Directive (PSD2) goes into effect. Simply put, PSD2 allows bank customers to give third-party providers access to retrieve their account data from their banks and use it to initiate payments directly from their bank accounts. Created as a way to unify payment systems within the…
Delivering on its Digital Single Market and Single Market strategies, the European Commission has presented a three-pronged plan to boost e-commerce by tackling geoblocking, making cross-border parcel delivery more affordable and efficient and promoting customer trust through better protection and enforcement. Andrus Ansip, Vice-President for the Digital Single Market, said: “All too often people are blocked from accessing the best offers…
Want to improve your customer experience and engage Gen Z and Millennials? Interactive content is key. Interactive content is incredibly powerful. It can help us solve problems, make complex calculations, and learn more about ourselves. And because interactive content personalizes the customer’s interaction with your brand, it’s also uniquely positioned to boost engagement. Marketers already know just how effective this type of…
The EU Council has adopted the Cross Border Payments Regulation (CBPR), which comes into force on 15 December 2019, with certain provisions taking effect 12 and 24 months after this date This has implications for firms carrying out cross border payments and could mean you need to review the charges on your cross border transactions
The Regulation aims to address the…
Retailers and tech companies formed a group to create a common set of standards for 3D imagery used for augmented reality and virtual reality (AR/VR) shopping, per an announcement shared with Mobile Marketer. Retailers including Target, Ikea, Lowe’s, Houzz, Wayfair and Williams-Sonoma set aside their rivalries to work together on improving AR/VR experiences for customers. “We believe 3D will be…