The experience of shoe-shopping for young kids is deceptively complex. At first glance, it’s all about the child – but as many parents know, it can be just as much an experience for them. The reasons why are universal: Kids’ feet are continually growing, and many kids can’t articulate what they want, even after shoebox after shoebox comes out of the…
Industry Insights Blog
In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending more and more on marketing strategies that utilize influencers and we estimate that the industry as a whole will be worth between $5-10 billion by 2020. Skeptics, unsure about the viability and effectiveness of influencer marketing in its earlier days, have since come to embrace it….
China’s $1.94 trillion e-commerce is the largest in the world, and more than three times that of the number two U.S. market, according to a newly released eMarketer report. And the rise of New Retail there, which blends the best of online and offline commerce to drive higher levels of engagement between brands and consumers, is inspiring innovations in retail…
Twitter’s communities don’t just reflect the most important topics of the day, they shape the global discourse through real-time conversations and debates. People on Twitter aren’t observing passively; they’re generating significant cultural movements in real-time. This is why it’s so important for brands to listen to what people are talking about on the platform. Now, more than ever, businesses must track…
Let’s start with the basics. The Second Payment Services Directive (PSD2) was officially published by the European Commission in December 2015 and follows on from the First Payment Services Directive (PSD1), which was implemented in 2009. PSD2 will go live from 13th January, 2018 and will have implications for all companies in Europe that deal with payments, ranging from how…
With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers have become the core consumer focus for a great majority of retailers in 2019. These cohorts share many traits; they’ve had the most exposure to the internet, mobile devices, social media, and more. However, it would be a mistake for marketers to simply lump both generations…
E-commerce has created a seismic shift in the way consumers shop and pay for their purchases. Our J.P. Morgan 2019 Global Payments Trends Reports series attempts to answer some key questions: what are the influences, technological advances and consumer trends of which merchants must be aware to remain competitive? Following on from the success of last year’s series, we have…
Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re seeing more of a shift to Stories, in particular, Instagram Stories, over the last year. The increased interest in Stories come from more consumer adoption and the benefits in cheaper pricing, depending on the targeting and region, buyers said. Indeed, during Facebook’s first-quarter-of-2019 earnings call on…
Sept. 14 will be here before we know it. That’s the date, as is well-known, that Strong Customer Authentication (SCA) will debut, a mandate set forth by the European Banking Authority (EBA) for all electronic payments over 10 euros. The goals are admirable: namely, to protect consumers and give them more control over their data, to allow FinTechs to innovate,…
The now well-established concerns regarding time spent on social media and its negative effects are part of a growing chorus of voices opposed to the direction of online platforms. However, despite the consequences of social media addiction, the popularity of social media networks has been growing at a consistent rate this decade. With nearly half the world’s population using social media,…
Virtually all retailers are leveraging mobile technology in three key areas of the store. According to a new global survey of 700 retail IT decision-makers from Apple enterprise management software provider Jamf, nearly all respondents (99%) say that their retail store(s) have implemented at least one mobile technology in-store.
Leading in-store uses of mobile technology are optimizing inventory planning and management…
Finding the sweet spot within the intersection of digital and physical retail might be the most urgent priority for the retail industry. But identifying such a place — for instance, where an online customer can maintain a digital persona in or out of the physical store — has not always been easy amid the massive transformation occurring in the industry….
I sometimes think that if you could look in the safe behind Jeff Bezos’ desk, instead of the sports almanac from Back to the Future you’d find an Encyclopedia of Retail, written in maybe 1985. There would be Post-It notes on every page, and every one of those notes would have been turned into a team and maybe a product….
Even though Facebook often finds itself in hot water in Washington and the media, users don’t seem to care. Facebook has seen an increase in the median number of comments, likes and ads clicked by users on the service from January to July, according to Audience Insights, a Facebook tool used by advertisers. In the U.S., Facebook users increased their engagement…
If paid advertising is an integral part of your digital marketing strategy, it shouldn’t surprise you that three quarters of North Americans engage in some type of ad blocking behavior. In a 2017 report, advisory firm Deloitte even dubbed a subset of today’s consumers “adlergic,” noting that they use ad blocking across four or more types of traditional and digital…
In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through products they wanted from inside their browser: Showcase Shopping ads.
For search users, these ads appear at the top of paid search ads so people don’t miss them. For advertisers, they allow you to present more of your product catalog in…
On 19 March 2019, the European Parliament and Council adopted Regulation 2019/518 amending Regulation 924/2009 (the Current Regulation) as regards certain charges on cross-border payments in the Union and currency conversion charges. Regulation 2019/518 came into force on 18 April 2019 but its provisions will progressively become applicable between 15 December 2019 and 19 April 2021 – this consolidated text…
It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change.
So how do you stay on top of it all?
You’ve come to the right place. Here’s an…
To some, TikTok seems like a digital fad. To others, it’s the next wave of social media. Whatever it is, it currently provides a direct line to the younger generation. While the app continues to grow its base in the US — last February it reported 26.5 million monthly active users — it also is trying its hand at monetization…
It has been a long-held belief that people will click away from sites with long load times. New data underlines this, especially for online shoppers. Researchers found that 90% of shoppers have left an ecommerce site because it loaded slowly and more than half (57%) have not only left, but bought from a competitor because of site loading issues. “Every…