The Berlin Data Protection Authority (Berlin DPA) recently announced that it will issue a multimillion-euro fine for breach of the EU’s General Data Protection Regulation (GDPR), a significant step change in its GDPR enforcement approach. The Berlin DPA’s most significant penalty to date includes two fines on a company totaling €200,000. In that case, as with the latest announcement, the…
Industry Insights Blog
Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing it has reduced the uncertainty on the decisions to be taken to improve results, all thanks to specific information, which allows better decisions, based on the same data and their evolution.
The use of tools to measure and optimize points of sale is increasingly common in retailers:…
Like many recent inventions, digital banking and e-commerce have made our lives substantially better. Designed to save time and money, they’ve empowered consumers, created thriving marketplaces and allowed businesses to embrace asset-light business models. Open banking was quick to follow, allowing consumers to benefit from better deals, access to new products and services, and to have better control over their…
Data from Jumpshot says that more than 50% of Google searches in June didn’t result in a click. The results show that organic search clicks are going down even as paid Google search clicks are going up, as are searches to result in no clicks whatsoever. For brands, businesses and marketers who rely on organic Google search results to drive…
Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years. But that’s not necessarily bad news.
To…
For young companies like Rent the Runway, success has brought about some pain. Because of a marked increase in demand, the clothing rental company has had difficulties with both its warehouse technology and keeping up with stock. It even sent out an email to customers saying bluntly “We’re Sorry” and promising to bulk up its customer service staff, according to…
In a judgment of 29 July 2019 (Fashion ID GmbH & Co, C-40/17) the European Court of Justice ruled that operators of a website that features a ‘Like’ button are controllers jointly with Facebook. This means they must make an arrangement with Facebook in order to define their joint data protection obligations. The operator itself will also need to inform users and (in principle) seek…
Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. An annual analysis of the best European owned Cross-Border B2C platforms.
Brussels, 29 August 2019. Cross-Border Commerce Europe, the platform for Cross-Border eCommerce in Europe, launches a study that maps the 20 best Marketplaces in the sector, zooming in on their Cross-Border performance. The total Cross-Border market of…
The European Commission has been working to break down online barriers that prevent people from enjoying full access to all goods and services being offered by businesses in the EU. Ending unjustified cross-border barriers, facilitating cheaper cross-border parcel deliveries, protection of online customer rights and promoting cross border access to online content are some of the ways to achieve the Digital…
Digital adoption is sweeping the globe. Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints. The uptake of mobile phones and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.
Shoppers around the world no longer…
Marketers may be able to deliver more relevant, personalized experiences to consumers by defining the customer journey, leveraging data and machine learning, and monitoring performance. In today’s customercentric environment, delivering superior experiences can create competitive advantage for brands. However, many marketers face challenges providing highly personalized, real-time experiences to consumers across websites, mobile apps, call centers, retail stores, and other…
Most companies recognize the importance of social media. But recognition isn’t the same as understanding, and confusion around its value has led B2B companies to view social’s utility through a narrow lens. Most B2B companies don’t believe B2C social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or company updates. But…
Black Friday marks the start of the shopping season, as retailers and analysts watch to see how trends and early indicators play out in the weeks between the sales kick-off and the holidays themselves.
The complete reckoning for the shopping period each year isn’t known until there is a full tally of in-store sales figures. Last year, holiday retail sales grew…
If you are in the market for newborn apparel, you may hop online or on an app to buy from a national retailer like BuyBuy Baby. Or, you could visit one of its 126 brick-and-mortar stores. However, if you want to support an independent children’s retailer you may think your only option is to go to the physical location. However, children’s…
When it comes to receiving their online shopping orders, consumers now always expect speed and convenience. Leading retailers in this Dimension have responded by upping their game, with a steady growth in next-day and nominated-day options, as well as same-day click and collect. While this trend suggests a bonanza for logistics providers, the reality of providing such services may prove…
Marketers need to provide a strong brand value that consumers won’t want to walk away from. New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. Sometimes it lets us see more clearly.
With…
Identifying your customers is essential for your business. But this is only the first step. The real business acumen is to enter your customers’ minds. Is there any way to get the insight into your customers’ minds? The answer is a big resounding yes. Find out what makes your customers happy, what their concerns are to connect with them at the…
Pinterest is rolling out browseable catalogs alongside Pins and is now presenting shopping ideas in the home feed that are personalized for each user, according to information provided to Marketing Dive. By scrolling under a Product Pin and clicking “More from the brand,” users can see products of a similar ilk in a catalog.
These new shopping features come as the…
To remain competitive against retail giants, today’s independent retailers draw from a toolbox of techniques for attracting customers and keeping them. “As an independent retailer, I find it challenging to compete on variables such as price in order to attract customers,” says Francois Mathieu, co-owner of the online retail tea purveyor Hojicha Co. “To compete, we have no choice but to…
Brick-and-mortar stores endure: Despite predictions of an impending “ retail apocalypse,” in-person shopping remains central to American life. In fact, online shopping accounts for just 10% of retail sales nationwide, and malls have made an unlikely resurgence with many younger consumers. Still, the percentage of purchases conducted online has grown steadily in recent years, and that trend will almost certainly continue….