The 14 September 2019 should have been the deadline day for merchants across Europe to introduce the Strong Customer Authentication (SCA) requirement of the Second Payment Services Directive (PSD2). Instead, retailers in the UK have been granted an 18-month extension for SCA compliance, delaying implementation to March 2021.
Just because the regulation has been delayed, it doesn’t mean cyber-criminals will be…
Europe now leads the world in mobile shopping with 67% of retail traffic coming from this channel, compared to 59% in the US. But, much of it is driven by young people shopping in stores, finds a study. A new international study by Bazaarvoice, conducted among 2,500 respondents in the US, UK, France, and Germany, finds younger consumers ages 15-24…
The world of social media is regularly evolving, with fast-paced shifts and updates throughout Instagram, Facebook, Twitter, TikTok, and other key social platforms. Here are seven social media trends to watch out for before the new year starts. More ad budget will be spent on TikTok. The average TikTok user now spends around 45 minutes per day on TikTok, according…
Personalisation is the talk of the eCommerce town. But it can often be difficult for businesses to know exactly how and where to start on their personalisation strategies. In this article, we’ll be introducing you to our Five Levels of Personalisation framework to help your business develop an appropriate roadmap for future success. Here’s what we’ll be covering: Why is…
In the not so distant past, marketers and PR pros relied on generic demographics such as “women over 50” or “men aged 35-50” to reach consumers. More nuanced customer segmentations, however, narrow the focus to high-potential groups with unique attitudes and behaviors in order to guide product development and communications and create effective PR messaging. The best customer segmentations can help…
For retail brands looking to profit from this prolific marketing trend, the future looks bright. But why are the returns so great? The rise of influencer marketing is largely down to evolution in the digital space, forging a need for brands to reach consumers differently.
The market is expected to reach $10 billion by 2020 and this seems plausible once you…
The influencer marketing industry is hot and it’s not cooling down. Despite the concerning headlines – the Fyre Festival influencer saga, an Instagram star with 2 million followers failing to sell 36 t-shirts, and an influencer crying at the thought of a 9-5 job when her Instagram account was suddenly deleted – brands are expected to spend as much as $15…
The rise of voice search hasn’t taken place in a vacuum — it’s intertwined with a major paradigm shift in consumer search behavior as a whole. Advances in AI have made search engines “smarter,” enabling them to process more complex natural language queries, and to provide answers to these questions with a higher degree of specificity.
As a result, people are…
The customer journey rarely follows a straight line. Consumers traverse multiple touchpoints across a variety of sources, channels and media types along their path to purchase. For example, a consumer might hear about a brand in an article on Elle.com, then see a makeup tutorial from Camila Coelho or gain fashion inspiration influencer by influencer marketing, like a sponsored Chiara Ferragni…
A consumer’s path to purchase has drastically changed. Today, we’re using multiple devicesto learn, compare, share, consume and make buying decisions, increasingly hitting more varied touchpoints along the way. Despite the escalated complexity of these touchpoints, consumers are demanding more consistency and personalization from the brands they buy from. This is what’s putting consumer journey mapping front and centre. …
Here are highlights from an event around Amazon and Google, and their market shares in ecommerce. Since they work with mostly clickstream data, the numbers in this article refer to desktop and mobile clicks, but exclude in-app actions. (You can read more about their data near the bottom of this article.) What is Amazon’s market share of US digital transactions?
How…
When Too Faced Cosmetics began noticing a spike in sales this past March in its Lip Injection Extreme plumping lip gloss, which debuted in 2013, it led the Estée Lauder-owned brand into uncharted territory. “We were selling out of Lip Injection Extreme, and we were trying to figure out what kind of activations were driving this, and [we found] it…
We all know that promoting our businesses on social media is an important part of reaching and expanding our customer base, but great intentions can slide away from us in the absence of a strategic approach! Creating a social media calendar is a sure-fire way to make sure that your online marketing efforts are truly effective. Your social media calendar…
With the September 14 deadline, the market is not fully prepared for it, which may leave customers vulnerable to service failures and fraud when accessing their bank data and carrying out payments online. For card payments this has been recognised and it looks like another 18 months will be given to get things right. Unfortunately, for TPPs who are brought…
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise brands, when asked if companies…
In 2018, 19% of all U.S. consumers — including 36% of those aged under 25 — purchased a product or service because a social media influencer recommended it. Unsurprisingly, U.S. companies have taken note: 75% relied on influencer marketing in 2018 and 92% of marketing managers declared their belief in its effectiveness.
The Federal Trade Commission (FTC) has taken note. Concerned that commercial interests…
Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, even though one would assume it’s…
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing strategies. And dozens of other…
Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very near future—if they haven’t already been. By 2020, businesses that use AI to uncover new insights will take $1.2 trillion each year from competitors that don’t, according to Forrester. For digital marketers, AI brings many advantages, including help in understanding data more quickly and acting more…
Companies that don’t make use of augmented reality technologies may soon find themselves unable to compete. Picture this: It’s 2020, and Andrea, a 22-year-old student about to graduate from a top-tier school on the West Coast, has a summer internship FaceTime interview scheduled with a prestigious private equity fund for which she’s been preparing for weeks. Ahead of the call, she…