While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded material in itself. If your goals are to increase engagement, and create prospects, then community management should also be a key…
Industry Insights Blog
Having to physically try on items in a dressing room will soon be a thing of the past. As fashion brands evolve and technology improves, more industries are testing virtual reality tools to sell to customers. Students at the London College of Fashion are developing a smartphone app that allows shoppers to virtually try on clothes without having to go into…
Even if you have the best product on the market, that doesn’t mean consumers will automatically trust your business. You need to gain their trust in order to convince them to buy. According to Salesforce Research, 95 percent of customers are more likely to be loyal to a company they trust, while 92 percent are more likely to purchase additional…
Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work together. That’s why brands must be influenced by authentic human communication, rather than ‘corporate jargon’, says Stephanie Genin, global vice president enterprise marketing, Hootsuite. Perhaps even telling the brand story through…
If you really want to understand human nature — really gain a deep sense about how people operate, and where they want to go — you could do worse than to study maps. They can show how people thought about the world, and how they pushed at the frontiers of known lands. Maps can teach us about how we live now…
On October 1, 2019, the Court of Justice of the European Union (“CJEU”) issued its decision in an important case involving consent for the use of cookies by a German business called Planet49. Importantly, the Court held that (i) consent for cookies cannot be lawfully established through the use of pre-ticked boxes, and (ii) any consent obtained regarding cookies cannot…
With each passing year, it seems the holiday shopping season creeps up earlier and earlier. This year is no exception. But in an interesting twist, many U.S. consumers intend to hold out on spending big online until later in the season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other…
P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at the ANA Masters of Marketing conference. In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.
That…
The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is. Influencers have the ability to connect personally and develop more committed followings than all but the savviest of brands. Since influencer marketing gives brands an opportunity to tap into those shared audiences, it’s no surprise it’s…
While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true. “Millennials identify with making the world a better place in a time when the government can’t,” said Bob Phibbs, CEO of The Retail Doctor, who noted other socially conscious moves by brands like Nike (think Colin Kaepernick), Starbucks and Target,…
Banking, which is a heavily regulated industry, is changing partly due to regulations and also due to new players and tech-led experiences they are bringing to the customers. Among these regulations, there is one such regulation that has the potential to change banking forever: Open Banking. Using Open Banking, the financial institutions can securely provide other FIs and TPPS with…
The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be…
RetailMeNot announces the release of its annual holiday insights guide, a comprehensive look at consumer behavior and retailer promotional strategies as we head into the holiday season. This report includes RetailMeNot proprietary data on millions of consumer actions taken on RetailMeNot.com and the RetailMeNot app, RetailMeNot’s proprietary data on retailer promotional trends from its comprehensive deal database and survey data from…
A long standing truism in CPG marketing is that advertising to a household’s ‘shopper parent’ is the optimal method of driving short-term ROI for a brand or portfolio. For decades, brands across product categories have tried to reach, with a singular focus, the parent who physically goes to the store and buys goods for the home. Now, those same brands must…
When Google changes its algorithm, it can be quite a shock for brands who see a massive drop in traffic. A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict…
From how often shoppers make online purchases to how they prefer to get information and what they pay most attention to, there’s a whole lot that businesses need to know about online shoppers in order to sell effectively. Fortunately, 2Checkout has done the hard work and surveyed buyers, then sifted through the data to come up with some key insights…
How many times have you looked at something that someone was wearing or using and asked, “Where did you get that?” As visual creatures, the world we see sparks inspiration, consideration and ultimately, purchase. Visual search enables users to search using photos rather than text queries. According to eMarketer, 75 percent of U.S. internet users regularly or always search for…
Nearly half (45%) of consumers feel the email communication they receive from brands feels like spam, while 25% have even given a false email address to a retailer as a result to avoid being bombarded by sales messages. So says research from behavioural marketing tech company BounceX, which goes on to show that nearly a quarter of consumers (24%) will…
5G technology has the potential to transform the world around us, including bringing futuristic technology such as VR and AR into the mainstream. So how will this impact the way we shop online? For those who have followed the development of 5G, it has become abundantly clear that the sky really is the limit for this new communication technology. The…
It’s something that happens every six years. There are only 26 days between Thanksgiving and Christmas in 2019 versus 32 days in 2018, making the peak shopping season almost a full week shorter year-over-year, according to the 2019 Holiday Insights Hub report from online discount platform RetailMeNot. Owing to calendar structure, the shortened timeframe occurs every six years and will…