Odds are, we don’t need to convince you to get on board with email marketing: A whopping 93% of B2B marketers use email to distribute content, according to HubSpot. And it’s no wonder: HubSpot also found that email marketing generates an average of $38 for $1 spent, which makes for an unmatched ROI.
That said, ROIs that high are accessible only…
Launches are hugely important, and brands that do it right see much greater success, according to a new study. Whether you’re introducing a new fragrance for men, unveiling the latest model in your automotive line, or promoting the premiere of a blockbuster film, how you launch to the public makes a huge difference in how successful these products, services, or brand…
The top 500 retailers raked in close to $6.5 billion from social shopping in 2017, offering a strong indicator that the way sales are made has changed significantly over the past decade. And since the majority of businesses now use social media to sell (at least 88% in the US), the social selling landscape is a highly competitive one.
So what are…
“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of others. So, what does customer engagement really mean for businesses today? To answer…
Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and…
Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are moving faster. Tectonic forces are roiling the apparel landscape, overcoming companies that can’t keep pace with digital competitors or the customers whose behaviors and expectations are evolving faster than ever. Six out of ten people now use at least one digital channel in their shopping journey…
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers.
Over the last five years, these rich media ads…
The retail industry is subject to constant change. Rapidly increasing customer demands, changes in production, supply chains, product placement and distribution channels as well as the pressure of worldwide competitors represent major challenges for companies. Challenges aside, the retail industry in Europe is very much alive, with e-commerce and digital advertising taking a significant part in its evolution. As there…
American Express, Discover, Mastercard and Visa are rolling out interoperable one-click checkouts at select e-commerce sites across the US, eliminating the laborious and repetitive key-entry of personal account numbers and information when shopping online.
Based on the new EMV Secure Remote Commerce (SRC) industry standard, the networks have tested the technology in market with issuers and merchants and are preparing to…
The experience of consuming the content is just as important as the quality. Your first job as a marketer is to connect with the audience on an emotional level. Many companies revert to salesy, aggressive, buy-now behavior, but that doesn’t work often. Creating meaningful, authentic content such as high-quality podcasts, animations and videos are imperative because it allows you to make the…
Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine – it’s just redundant at this stage. Don’t believe it? Consider this information: A significant percent of consumers have mobile devices. According to a 2019 mobile consumer survey from Pew, basically…
Social media posts can play an important role in a retailer’s holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. For your company’s holiday social media campaigns, consider the following questions.
Why Use Social Media?
Your social media campaigns should not have a vague purpose. Consider the following ways a…
The traditional retail industry is facing challenges as the rapid development and continuous improvement of AI tools and techniques ushers in the era of New Retail. Many once-successful brick and mortar shops are at risk of disappearing altogether if they fail to adapt to the changing marketplace. As the concept of “New Retail” spreads globally, many Fortune Global 500 retail companies…
The Internet is inundated with fake reviews. TripAdvisor was the latest platform to come under fire after reports that some of the top 10 rated hotels in popular tourist destinations had been pushed up the site’s rankings by fake reviews. In response, the site said it had taken down over one million fake reviews in 2018. In a separate case, Facebook…
After a period of deliberation during which many of the Financial Conduct Authorities or European country equivalents authorised their own delays, the European Banking Authority (EBA) has elected to move the deadline for the migration to Strong Customer Authentication (SCA) under the revised Payment Services Directive 2 (PSD2) by 15 months, to 31 December 2020.
The original deadline was the already-passed 14…
In 2019, Europe’s Revised Payment Services Directive (PSD2) dominated the conversation around payment regulation. However, there are a number of countries with parallel regulations already in place or in plan.
For example, Australia Pay Network’s CNP Fraud Mitigation Framework was released on 1st July 2019. With similar conditions to PSD2, the framework requires two-factor authentication when a merchant’s fraud rate is above…
New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
As the industry celebrates the 25th anniversary of what has been celebrated as one of the first digital…
Highly expected, it seems AR is finally about to enrich the shopping experience on Instagram. Thanks to Spark AR, Instagram is now letting shoppers virtually try on products before buying. The new feature is only open to a few selected brands for now: Ray-Ban, Warby Parker, MAC Cosmetics, and NARS Cosmetics. The new AR shopping experience is accessible via feed posts,…
A new Viacom study shows how today’s global youth are embracing their collective power, and what brands can do about it. Anyone who has seen an Instagram post go viral or a YouTube video rack up millions of views understands the enormous collective power of Generation Z. But a new study from Viacom Velocity and Viacom Global Consumer Insights shows…
In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes. Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence. With 500 million daily active users, it can seem impossible to stand out, however, with these tips and tricks you’ll…