Video campaigns provide many new opportunities for performance marketers to test and optimize in real time. David Rodnitzky, CEO of 3Q Digital, shares ways to get started.
Last year, I made my case for performance marketers to take online video more seriously. Digital video, I wrote, is just as effective as the most bottom-of-the-funnel search engine marketing campaign. In short, video has…
TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites.
The company said the roll-out of these two features are part of…
People love chatting on WhatsApp with their favorite small businesses, but having to exchange multiple messages and photos to get product information is tedious. Today we are making it easier to learn about the products and services businesses offer with the introduction of catalogs in the WhatsApp Business app. Catalogs are a mobile storefront for businesses to showcase and share their…
As the ad industry evolves, we know it’s important that advertisers understand how our platform enables the creation of relevant, impactful ads that put people’s interests first. It’s why we recently launched a new section of our website designed to connect you with answers to some of your most important questions around topics like data-handling, ad measurement, and protecting your…
Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession.
Yet according to new Marketing Week research, structuring a marketing department around the customer journey is currently the least common model of all, with the majority of departments either being product-centric or structured around…
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
Throughout the past few years, social media channels…
Your customers today have high expectations – and if your business can’t meet them, they’re going to leave you for your competitors. If that sounds harsh, well, it is. In addition to getting a product or service that works for them, they want to buy from companies that make it easy to get help when they need it, that go above…
It’s one thing to talk about a revenue-responsible marketing department at the sales kick-off. It’s fairly common these days to have sales and marketing leaders agree to common objectives.
It’s quite another thing, of course, for these two teams to know how to work together on a Tuesday. True alignment between sales and marketing doesn’t happen at sales kick-off, it happens…
In a fitting room next to a rail of clothing, two women discussed fashion trends and their favourite pieces of the season, as well as their outfit choices that day. It could have been two friends sharing tips while shopping, but Monki editor-in-chief Eleonore Nygårds and buyer Nina Gomes were being filmed and broadcast to users across the H&M-owned brand’s 19…
In today’s times, almost every business is producing content. If your branded content isn’t fetching you a growing audience, it’s failing at the very purpose of content marketing. Attracting and retaining audience attention remains one of the biggest challenges for content marketers.
It’s critical to work on creating a content strategy that meets audience needs and is tailored to build strong…
Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 ads per day. The path to purchase is obviously cluttered and complicated and no two are the same. Your consumer likely interacted with several other organic and paid media channels before deciding whether…
Q3 2019 saw strong growth in downloads and consumer spend, building towards the holiday season in Q4. The start of the school year, and beginning of soccer and football leagues globally also supported this growth, making Q3 2019 the strongest quarter for mobile yet. Globally, there were over 31 billion app downloads in Q3 2019, up 10% year-over-year. Consumer spend also…
Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, breaks down the results of a gender representation in advertising study — unprecedented in its size and scope — and the effect these images have on experiences around the world.
Fifteen years ago, I sat down to watch preschool programming with…
A customer’s ‘experience’ with your brand never stops, whether you define it or leave it to random circumstances. As a business, you are always delivering experiences with each interaction and at each touchpoint- what varies is whether it is an experience that moves them closer to purchase or away from purchase. In other words, a good experience or a negative one.
It’s…
Facebook is launching a new payments system, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp, and it’s designed to facilitate payments across Facebook’s popular social networks and apps. You’ll be able to use Facebook Pay to send money to friends, shop for goods, or even donate to fundraisers. The service will be separate from…
Social media’s influence on commerce has been steadily increasing for over a decade. From advertising to influencer marketing, defining brand identity through ‘social stories’ to using social channels to provide direct service to customers, social media has become a key battleground where brands and retailers compete to attract, engage, and inspire consumers.
More recently, social media has become a new digital…
High street retailer Marks & Spencer is to offer customers a buy now, pay later option on online purchases over £30 in the run up to the busy festive season.
Clearpay, the UK arm of Australian Afterpay Touch Group will provide M&S customers with the ability to spread the cost of purchases amounting over six weeks, interest-free. Kirsty Ward, director of…
Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for “sustainable fashion” are rising faster than searches for “organic food”. Ecommerce marketers need to embrace this. If your online brand isn’t helping your customers improve their environmental and social footprint, then you’re in danger of disappointing…
In 2019, the primacy of digital marketing for businesses across all sizes and industries seems irrefutable. Connecting with customers via online web pages, email funnels and social media are mediums that continue to swell year after year. But there is a problem. According to data from Return Path, the rates of emails landing in spam or promotional folders is continuing to…
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long way from “People who bought this, also bought that.” Consider the experience of a representative customer we’ll call Jane. An affluent, married mom and homeowner, Jane shops at a national clothing retailer online,…