Industry Insights Blog

How chatbots are revolutionizing customer service

25 Dec: How chatbots are revolutionizing customer service

In today’s digital world, customer service expectations are evolving at such a fast pace that it can be challenging for companies to keep up. The number of messages and customer inquiries has significantly increased over the past few years with the introduction of new channels such as live chat, messenger apps, and social networks. At the same time, 24/7 availability,…

How beauty brands ramped up their DTC sites in 2020

23 Dec: How beauty brands ramped up their DTC sites in 2020

2020 wasn’t just the year of e-commerce; it was the year of DTC e-commerce. As the pandemic hit and stores lost foot traffic, beauty customers flocked to DTC sites and caused unanticipated sales spikes. As a result, brands have been rushing to increase the pace of their site developments to maintain customer loyalty. New features that have been accelerated this…

How 3 new Instagram shopping tools could help marketers boost sales

22 Dec: How 3 new Instagram shopping tools could help marketers boost sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform.
But, while Instagram has been a great place for brands to…

3 Lasting changes to grocery shopping after Covid-19

21 Dec: 3 Lasting changes to grocery shopping after Covid-19

Grocery stores have long been a staple of the global economy. But it wasn’t until the Covid-19 pandemic that most people realized just how vital they are. As lines of shoppers wrapped around stores and toilet paper were nearly possible to come by, grocery stores were forced into the spotlight. Stores quickly pivoted to provide shopping experiences that were safe…

Is there such thing as too much customer data?

19 Dec: Is there such thing as too much customer data?

When it comes to imagining the future, customer service often gets painted in a dystopian light. Take the 2002 sci-fi film Minority Report. Tom Cruise’s John Anderton walks into the Gap, an identity recognition system scans him, and a hologram asks about a recent purchase.
There’s something unsettling about this portrayal—an unsolicited bot seems to know everything about you (or, as in…

Belgian DPA taking down GDPR infringing websites

18 Dec: Belgian DPA taking down GDPR infringing websites

Belgian Data Protection Authority (“Belgian DPA”) signed a cooperation agreement with DNS Belgium, the organization managing the “.be” country code top-level domain name. The purpose of the cooperation agreement is to allow DNS Belgium to suspend “.be” websites that are linked to infringements of the EU General Data Protection Regulation (the “GDPR”).
The cooperation agreement establishes a two-tier cooperation system: …

The power of Facebook groups: Tips for strengthening your business

17 Dec: The power of Facebook groups: Tips for strengthening your business

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both…

5 Secrets to boost sales with social media

16 Dec: 5 Secrets to boost sales with social media

You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Well, we’re here to break it down for you and set you up for success, so read on. Did you know? A long and confusing checkout process is one of the top 5 reasons why people abandon their carts. And who…

What we learned from UGC in 2020 and how to plan for 2021

15 Dec: What we learned from UGC in 2020 and how to plan for 2021

To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both big and small brands. Not to mention the…

The EDPB adopted a statement on the future ePrivacy Regulation

14 Dec: The EDPB adopted a statement on the future ePrivacy Regulation

On November 19th, the EDPB met for its 42nd plenary session. During the plenary, the European Commission presented two new sets of draft Standard Contractual Clauses (SCCs) and the EDPB adopted a statement on the future ePrivacy Regulation.
The European Commission presented two draft SCCs: one set of SCCs for contracts between controllers and processors, and another one for data transfers…

Drive more, high-quality leads with lead form extensions

12 Dec: Drive more, high-quality leads with lead form extensions

Google Ads has announced new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers, while creating a lot more efficiency in creation and management leads. Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts.
What Are Lead Form Extensions?…

Using micro influencers on your site to capture enterprises

11 Dec: Using micro influencers on your site to capture enterprises

Influencer marketing and enterprise client acquisition are two topics you might not often think readily correlate with one another. Similarly, it may appear even more foreign to consider using micro influencers for the task. However, not only are micro influencers an ideal addition to your enterprise account-based marketing (ABM) strategies, they can be used in conjunction with your own website to…

How to use your content marketing to seed your lookalike audiences

10 Dec: How to use your content marketing to seed your lookalike audiences

Content marketing, when done right, can produce remarkable results for a business. This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals. But the thing is, not everyone is effective in their content marketing efforts. You’re probably already investing a considerable amount of your time and energy into creating great content but aren’t…

Combining direct mail and influencer marketing

09 Dec: Combining direct mail and influencer marketing

Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons can help companies capture consumer attention when and where it matters. In a 2019 survey by Mediakix, an influencer marketing agency, 80 percent of the 162 survey participants, who work for agencies, consumer-facing brands, and B2B companies, found influencer…

How retailers track your every move in exchange for coupons and convenience

08 Dec: How retailers track your every move in exchange for coupons and convenience

Once upon a time (February 2020), you could walk into a store, casually browse its wares, and try things on, making sure they fit and felt right before you decided to buy them. Maybe you joined a few friends for social interaction over coffee at the in-store cafe. You could even buy things in relative anonymity using cash.
Online shopping eschews…

How a chatbot can streamline your company’s customer service (if done right)

07 Dec: How a chatbot can streamline your company’s customer service (if done right)

A brand’s reputation is increasingly tangible with online product reviews, easy access to a brand via social media channels, with customers sharing good and bad experiences to a wider audience. A response to this changing landscape has been many organisations have implemented chatbots to remedy the influx of customers more willing to interact with brands immediately, via social channels or LiveChat….

European Commission launches new Access2Markets portal

06 Dec: European Commission launches new Access2Markets portal

On 13 October the European Commission, DG TRADE launched the  Access2Markets online portal. This new portal was created with the aim ofsimplifying access to information. This is a multi-dimensional, user-friendly and multi-language tool with practical information, tips and guidelines for all companies engaged in international trade. May it be for intra-EU or import & export activities. …

Fewer returns by personalizing the customer experience

04 Dec: Fewer returns by personalizing the customer experience

Returns are often inevitable, especially within the fashion industry. It cost retailers money and the customers time. Returns are part of online shopping, but a reduction of 10% is certainly feasible. The answer is better customer guidance, says Emerce.
Due to the COVID-19 outbreak, the number of online orders and returns has increased significantly. With the holidays approaching, PostNL also expects…

Is grocery the next retail vertical to undergo a user experience revolution?

03 Dec: Is grocery the next retail vertical to undergo a user experience revolution?

Online grocery is booming, yet simultaneously creaking at the seams. Unsatisfactory product substitutions are common and some consumers can’t get slots. Does it need to look to its fast-fashion peers to help improve the holy grail of user experience? Covid-19 is a polarising disease. In almost every sense it divides opinion – from how each government chooses to deal with it…