Industry Insights Blog

H&M’s millennial brand bets on livestream shopping

21 Nov: H&M’s millennial brand bets on livestream shopping

In a fitting room next to a rail of clothing, two women discussed fashion trends and their favourite pieces of the season, as well as their outfit choices that day. It could have been two friends sharing tips while shopping, but Monki editor-in-chief Eleonore Nygårds and buyer Nina Gomes were being filmed and broadcast to users across the H&M-owned brand’s 19…

5 Pillars of audience-centric content

20 Nov: 5 Pillars of audience-centric content

In today’s times, almost every business is producing content. If your branded content isn’t fetching you a growing audience, it’s failing at the very purpose of content marketing. Attracting and retaining audience attention remains one of the biggest challenges for content marketers.
It’s critical to work on creating a content strategy that meets audience needs and is tailored to build strong…

How to better execute cross-channel strategies

19 Nov: How to better execute cross-channel strategies

Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact,  experts estimate that Americans are exposed to upwards of 10,000 ads per day. The path to purchase is obviously cluttered and complicated and no two are the same. Your consumer likely interacted with several other organic and paid media channels before deciding whether…

Consumers spent a record $23B in apps in Q3 2019

18 Nov: Consumers spent a record $23B in apps in Q3 2019

Q3 2019 saw strong growth in downloads and consumer spend, building towards the holiday season in Q4. The start of the school year, and beginning of soccer and football leagues globally also supported this growth, making Q3 2019 the strongest quarter for mobile yet. Globally, there were over 31 billion app downloads in Q3 2019, up 10% year-over-year. Consumer spend also…

What 2

17 Nov: What 2.7M YouTube ads reveal about gender bias in marketing

Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, breaks down the results of a gender representation in advertising study — unprecedented in its size and scope — and the effect these images have on experiences around the world.
Fifteen years ago, I sat down to watch preschool programming with…

Top 6 customer experience strategy tips for 2020

16 Nov: Top 6 customer experience strategy tips for 2020

A  customer’s ‘experience’ with your brand never stops, whether you define it or leave it to random circumstances. As a business, you are always delivering experiences with each interaction and at each touchpoint- what varies is whether it is an experience that moves them closer to purchase or away from purchase. In other words, a good experience or a negative one.
It’s…

Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook

14 Nov: Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook

Facebook is launching a new payments system, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp, and it’s designed to facilitate payments across Facebook’s popular social networks and apps. You’ll be able to use Facebook Pay to send money to friends, shop for goods, or even donate to fundraisers. The service will be separate from…

From inspiration to conversion: social's evolving role in retail

12 Nov: From inspiration to conversion: social’s evolving role in retail

Social media’s influence on commerce has been steadily increasing for over a decade. From advertising to influencer marketing, defining brand identity through ‘social stories’ to using social channels to provide direct service to customers, social media has become a key battleground where brands and retailers compete to attract, engage, and inspire consumers.
More recently, social media has become a new digital…

Marks & Spencer woos Christmas shoppers with buy now, pay later programme

11 Nov: Marks & Spencer woos Christmas shoppers with buy now, pay later programme

High street retailer Marks & Spencer is to offer customers a buy now, pay later option on online purchases over £30 in the run up to the busy festive season.
Clearpay, the UK arm of Australian Afterpay Touch Group will provide M&S customers with the ability to spread the cost of purchases amounting over six weeks, interest-free. Kirsty Ward, director of…

5 Ways cause-related-marketing can generate loyalty

10 Nov: 5 Ways cause-related-marketing can generate loyalty

Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for “sustainable fashion” are rising faster than searches for “organic food”. Ecommerce marketers need to embrace this. If your online brand isn’t helping your customers improve their environmental and social footprint, then you’re in danger of disappointing…

How to succeed with email marketing

09 Nov: How to succeed with email marketing

In 2019, the primacy of digital marketing for businesses across all sizes and industries seems irrefutable. Connecting with customers via online web pages, email funnels and social media are mediums that continue to swell year after year. But there is a problem. According to data from Return Path, the rates of emails landing in spam or promotional folders is continuing to…

The heartbeat of modern marketing: Data activation and personalization

08 Nov: The heartbeat of modern marketing: Data activation and personalization

Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long way from “People who bought this, also bought that.” Consider the experience of a representative customer we’ll call Jane. An affluent, married mom and homeowner, Jane shops at a national clothing retailer online,…

Five successful strategies for launching something new

06 Nov: Five successful strategies for launching something new

Launches are hugely important, and brands that do it right see much greater success, according to a new study. Whether you’re introducing a new fragrance for men, unveiling the latest model in your automotive line, or promoting the premiere of a blockbuster film, how you launch to the public makes a huge difference in how successful these products, services, or brand…

The new rules of customer engagement

04 Nov: The new rules of customer engagement

“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of others. So, what does customer engagement really mean for businesses today? To answer…

The future of personalization —and how to get ready for it

03 Nov: The future of personalization —and how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and…

Ready to ‘where’: Getting sharp on apparel omnichannel excellence

02 Nov: Ready to ‘where’: Getting sharp on apparel omnichannel excellence

Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are moving faster. Tectonic forces are roiling the apparel landscape, overcoming companies that can’t keep pace with digital competitors or the customers whose behaviors and expectations are evolving faster than ever. Six out of ten people now use at least one digital channel in their shopping journey…

Quickly capture users’ attention with multiple images, videos, or a combination of both

01 Nov: Quickly capture users’ attention with multiple images, videos, or a combination of both

In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers.
Over the last five years, these rich media ads…

Doing retail in Europe | Some recent legal challenges in the market

31 Oct: Doing retail in Europe | Some recent legal challenges in the market

The retail industry is subject to constant change. Rapidly increasing customer demands, changes in production, supply chains, product placement and distribution channels as well as the pressure of worldwide competitors represent major challenges for companies. Challenges aside, the retail industry in Europe is very much alive, with e-commerce and digital advertising taking a significant part in its evolution. As there…