Anyone who’s ever shopped on-line is aware of that manufacturers are inclined to retarget customers with adverts after they’ve searched or shopped for one thing. It’s a follow known as behavioral targeting. But privacy legal guidelines and browser restrictions are promising to restrict it.
Europe’s GDPR privacy legislation, new privacy legal guidelines rising in the US, and stricter browser settings throughout…
While most consumers rely on their smartphone to shop, only about one-third as many have used their device for in-store payments. How can companies encourage consumers to try mobile payments? The popularity of smartphones as shopping devices has grown dramatically. Data from the inaugural edition of Deloitte’s “ Connectivity and Mobile Trends Survey” (CMT) shows that nearly 80 percent of US consumers…
As a social media marketer, you know your work has an impact on your brand. All of your efforts are focused on engaging and growing a qualified audience, after all. But are you aware of how social impacts the SEO of the site you’re marketing, the relationship between organic and paid social, or how you can use SEO insights to…
The most impactful way a brand can connect with consumers is by ‘shaping culture’, engaging in ongoing conversations and seamlessly providing value within their daily life. In today’s hyper-connected world, consumers are highly engaged in the pursuit and celebration of all things culture, and the content it influences. Tapping into leading cultural trends and passion points is essential for brands…
In an age where traditional advertising has received less and less attention from consumers, influencer marketing has emerged as a proven strategy among marketers. They are enamored with the colossal reach that several celebrities and macro-influencers have attained and the level of engagement that’s possible. And with the rising threats of ad blocking and ad blindness, marketers take comfort in…
Evolution is the only constant in the future of digital marketing. Over a year ago, the highest priority was being GDPR-compliant and now the subtle echoes of data privacy and security can only be heard in the distance with the pending California Consumer Privacy Act (CCPA). But now, identity resolution is center stage and will dominate upcoming conversations.
The increasing volume…
From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX) into a more human experience with meaningful customer touchpoints that drive higher engagement and deeper loyalty.
What is powering this new CX? The CX flywheel. …
You wouldn’t expect someone to hire you before you told them about yourself and why you’d be right for the job. The same principle applies when marketing a new product. If you skip straight to your call to action without taking the time to build awareness or educate potential customers, you’re unlikely to succeed.
That’s why, until recently, Adidas had always used…
Online sales during Cyber Week —the five-day period starting Thanksgiving and ending after Cyber Monday— grew again this year, setting new records and demonstrating the power of flexible fulfillment options, time-sensitive discounts, and the indisputable role mobile plays in e-commerce. Retailers that offered consumers the choice to buy online, pick up in-store (BOPIS) were the stars of the show. According…
We’re well into fall, which means snowmen, reindeer and candy canes are already appearing on shelves. It’s also the time to start thinking about your post-holiday marketing strategy.
The reason we have so much holiday creep is because businesses know customers are buying presents, booking trips and making holiday reservations earlier than ever. In fact, 41% of shoppers report they start…
In an always-connected world, consumer electronics brands have endless opportunities to forge stronger customer connections — especially during the all-important holiday shopping season. Tech devices consistently top the gift list, ranking as one of the top five most purchased gift categories each of the past two years.1 Source: Google/Ipsos, U.S., Holiday Study, n=5,543 online Americans 18+ who shopped in the past…
As consumers gain access to new technologies like click and collect, grocery delivery apps, and Amazon Prime, their perception of retail shifts drastically. For instance, you can have online orders available for pickup in-store or have brick-and-mortar purchases delivered to your front door. Increasingly, as the division between online and brick-and-mortar is lifted, customers tend to have similar expectations of…
The ultimate objective of any e-commerce business is to drive revenue, and e-commerce merchants come up with new strategies and ideas every now and then to scale-up their revenue graph.
One of the finest & most fruitful ways to increase the profit margin of your e-commerce store is to induce customers to spend more than what they usually spend. In e-commerce…
To buy or not to buy? The reality is that a magic moment occurs when site visitors arrive on one of your product pages, and it either leads them to buy from your store – or not. So, aside from having a fantastic product to begin with, what can be done to encourage that all important add-to-basket click? Read on to…
People love to support independent businesses with a strong sense of identity and ethics — and DTC brands tend to provide exactly that. As such, the retail industry has seen independent retailers like Reformation, Glossier and Everlane explode in popularity, providing specialist products and showcasing the sort of category growth that many traditional retailers could only dream of.
The next logical…
The use of passive wearable devices for payments is continuing to take off in Europe, as consumers quickly and easily integrate this relatively new payment method into their daily lives. This year’s wearable transaction figures, in comparision to 2018, showed an eightfold increase. This trend has been widely adopted over Europe as payment-enabled wearables are already available in 26 EU…
Black Friday hit a record $7.4 billion in U.S. online sales as many shoppers spent the day clicking instead of lining up to buy. Purchases made by smartphone on Friday accounted for $2.9 billion in sales, the most ever. It was the second biggest U.S. online sales day ever, behind 2018 Cyber Monday’s $7.9 billion, according to a survey of…
Card testing may not sound as harmful as other types of fraud, but it can cost merchants in lost revenue, dispute fees, lost merchandise, and increased dispute rates. In this post, we will dive into how fraudsters test cards and how merchants can detect and prevent card testing. Card testing is when a fraudster obtains a list of card credentials and…
Though many think of YouTube and Instagram as the only options, Twitter and TikTok are giving the former a quite literal run for their money. Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the…
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. The generation raised on the internet and social media. The true digital natives. Nearly 100% own a smartphone and they spend over four hours a day online. These are all statements that have been applied to members of Gen Z—loosely, those…