Recent data shows that mobile conversion rates are lower than desktop. To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help…
Industry Insights Blog
As the New Year is here, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy of content creation, but knowing which type, channel…
Join the Airship team at Hotel Andaz in Amsterdam on January 16th for a morning conference about the future of Digital Customer Engagement. Learn from industry leaders at KLM, Emesa & Google on how to create digital experiences that drive exponential value for customers and brands alike. Ideal for CMOs, CDOs, Heads of eCommerce, Heads of CRM, Heads of Mobile… Use the coffee breaks to network with fellow Marketing & Product Leaders from top brands.
Heading into a new decade, savvy retailers are firming up their strategies for success — especially when it comes to driving customer engagement at store-level.
As 2020 approaches, retailers are ready to innovate and adopt new concepts — from innovation to immersive experiences — to improve their customer relevancy going forward. Many of these concepts will be front and center at…
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less frenzy than in previous years, when the traditional start of the holiday retail season made headlines for stampeding crowds racing in for doorbusters and desperate parents fighting over the last Tickle Me Elmo toy.
To be sure, Americans shopped in record numbers this year. The National…
This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors. In this article, I’m going to discuss 11 PPC…
By now, your brand has likely moved beyond the narrow definition of an “influencer” as a celebrity personality with millions of followers. Assuming your organization is engaged in influencer marketing at all, you likely have begun to leverage micro-influence—followings in niche areas relevant to your target audience.
Influencer marketing platform SocialPubli has released a study after surveying nearly 3,000 micro-influencers (here,…
Change, they say, is the only constant and this is particularly true in retail. Although the prevailing narrative around physical stores is negative, more shops opened than closed globally last year. We humans will always enjoy the experience of picking up and playing with products, and the convenience of taking them away with us. What is changing is how we do…
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account.
OK, cool. Now that that’s handled, let’s…
Online purchases have dramatically increased during key periods of the 2019 holiday season. According to a study from website analytics solution Oribi, shoppers purchased 340% more on Black Friday, Nov. 29 and 510% more on Cyber Monday, Dec. 2 when compared to an average retail day. The number of purchases made in the week leading up to Black Friday (Nov. 23-28)…
No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic. …
This year, eCommerce innovators welcomed consumers who wanted to rent — instead of own — their wardrobes, with clothing rental startups growing their reach through the help of new offerings and partnerships. And, in some cases, brick-and-mortar retailers brought these concepts to their own brands with original takes on clothing rental.
In February, news surfaced that American Eagle Outfitters was experimenting with an American…
With more than 20 years of retail experience that includes stints at The Gap, Banana Republic and Old Navy, Shelley Bransten has been a pioneer and leader in retail’s digital evolution for decades. After joining Microsoft as worldwide corporate vice president of retail and consumer goods industries in 2018, her perspective on the future of the industry has broadened even…
Past is prologue. For the annual holiday exercise at PYMNTS (describing the 12 main or most exciting ways to pay in 2019), it is clear that what has happened this year will have big implications for the new decade. Here are the 2019 payment trends that made the biggest splash, and promise to make even bigger splashes in the new…
The digital marketing playbook for ecommerce businesses is very effective. The same playbook has been less effective for brick-and-mortar retailers, despite the fact that shopper conversion (conversion of visit to actual purchase) is actually 4-8x higher for brick-and-mortar retailers.
What’s missing for real-world retailers is something like the cookie and the pixel to better understand consumer actions and deliver relevant advertising….
How people think about their data and privacy has fundamentally changed. We’ve seen significant shifts happen in our industry because people have lost trust in how some businesses use their data. And it’s more than just a reaction to the latest privacy breach. People are trying to take back control of their personal information. Source: Google Trends Data, 2016–2018.
Search interest in…
You probably don’t have to scroll very far through your timeline in any one of the various social media platforms – Facebook, Instagram, Twitter, or Snapchat – to discover some kind of sponsored content. Even if it isn’t always appropriately labeled (which is should be), you might be able to call out sponsored posts from a mile away.
Cleverly positioned products in…
The key to reaching generation Alpha is YouTube and Instagram, but brands need to be wary of privacy concerns. Wendy Olson Killion was talking to her 7- and 9-year-old children about where to visit after getting them their passports. Without missing a beat, the younger of the two suggested taking a trip on the bullet train in Japan. How did her…
Facebook acquired a small video-shopping startup earlier this year to help build a live-shopping feature inside the company’s Marketplace product, according to a person familiar with the plans. The social media company bought Packagd, a five-person company founded by Eric Feng, a former partner with Kleiner Perkins Caufield & Byers, and most of the startup’s team joined Facebook in September. Packagd…
Despite continual improvements in online shopping experiences, the simple driver behind record shopping days is the same as it’s ever been: discounts. Black Friday and Cyber Monday represent the epitome of deal-driven commerce, and companies everywhere put a significant amount of time and effort into crafting their annual promotions for these mega-shopping days. However, as most retailers will attest, a…