Up until then, even though people knew it would only be a matter of time before third-party cookies were purged from advertising, the prevailing thought had been Google would make sure that the death would be as drawn out as possible.
Now Google is saying in place of those cookies, it wants the industry to play in its Privacy Sandbox. That’s…
Imagine you walk into your grocery store and instead of grabbing a cart, you put on augmented reality (AR) glasses pre-loaded with an artificial intelligence shopping program. Wait, did I say walk into a store? I meant sit down on your couch at home, put on your VR headset and virtually shop from the comfort of your own home. A…
The rise of ecommerce has generated an avalanche of data, most of it unused. In 2020 and beyond, merchants will increasingly use the data to improve their businesses while also protecting consumer privacy. As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are…
Roughly 85 percent of mobile-internet use can be narrowed to one of three experiences: waiting for something to occur, on a work break and relaxing at home. For each of those scenarios, it’s important to consider the facets of mobile visitors’ experience. Why are they visiting the site? What problems are they solving? How to capture them in the moment?
Waiting for Something…
As customer service teams contribute more significantly to a brand’s bottom line, technology is playing a bigger role in their day-to-day workflow. As more purchases are made online, pressure mounts for customer service agents. Last month, luggage brand Away’s Slack messages made clear how strained customer service representatives become when an e-commerce company grows quickly. Everlane’s part-time customer service team began unionising…
When it came to compiling a list of customer service trends for 2020, naturally the first thing I did was review some of the predictions made the previous year. The influence of AI in the contact center was strongly touted, but in 2020, after a number of false starts, artificial intelligence will finally start to take center stage in the…
Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active users by 2021, and global…
The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands. …
Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the result of martech companies successfully promoting their own personalisation technologies. Here are just a few examples from last year alone.
Accenture created an Interactive personalised Marketing Index ( PDF) claiming that “almost 70% of consumers want companies to personalise…
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days, changing demographics worldwide drive it faster than ever. Once, marketers could convince customers to buy products through emotional appeals and sleek advertising, and companies could count on customer loyalty. Today, changing demographics and widely available information have changed marketing forever. …
Marshal Cohen has religiously visited the same stores every holiday season since 1999. But rather than snapping up bargains and favorite gifts for friends and family, the chief retail industry adviser is there to scrutinize the purchasing habits of others as online shopping upends the retail business.
Major shifts in consumer behavior and preferences have forced Cohen, who works for market research…
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron. Below is a summary of the top 8 marketing trends we will see explode in 2020.
1. Predictive marketing
We are living in…
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Many of us feel our lives getting busier. And according to a recent Nielsen global survey, nearly two-thirds (64%) of respondents confirm it. They say that their lives are busier…
The Association of National Advertisers’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target. Since 2014, the ANA has surveyed its members to identify the marketing word of the year. This year the winner was “Personalization.” As in years past, the ANA staff identifies a list of finalists and then…
The next stage of retargeted marketing blends physical mail with digital intelligence. Digital technology has made a profound impact on marketing. Using retargeting-ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging. But some marketers have leaned too heavily on digital retargeting, which has led to widespread consumer wariness of digital ads. In…
With the majority of the global population now online, retail is undergoing a digital revolution that spans ecommerce and physical stores. According to data presented during a Euromonitor webinar, ecommerce is going to drive 60 percent of total global retail sales growth in the coming years, and it will become the largest retail channel in the next two years out of…
You might have the absolute perfect email for shoppers, but if it doesn’t get in front of them at the right time, they’ll never even see it. This recognition has led to years of marketers thinking through send time optimization, trying to find the best time of the day to boost opens and clicks by conducting rigorous testing and analytics, which…
Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results.
And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign data, but we didn’t have…
When is the best time to post on Instagram? Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST. But is that the best time to post on Instagram for your business? Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best…
It’s that time of year again — a moment to reflect and refresh. Below are 10 marketing pearls of wisdom we’ve heard from Think with Google contributors around the world this past year. We hope they’ll inspire your work in 2020, whether that means rethinking a long-held approach, launching a new campaign, or encouraging you and your team to take a…