Influencer marketing moves fast, and it’s hard to keep up with new innovations. New Brand Collaboration tools, revenue share deals, swipe-up tracking links, paying in-kind or with Venmo, content licensing, merchandising, etc. There are dozens of ways to partner with influencers and to measure their performance for your brand.
The landscape changes quickly, too, with creators amassing millions of followers overnight…
Instagram has rolled out two new category listings within your ‘Following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with.
The listing of those you don’t engage with essentially recommends people who you should unfollow, while the most present list will give users more control over their algorithm-defined feed. If…
From legacy brands to digital natives, retailers are redefining brick and mortar across New York City, home to the best of retail. The landscape has changed over the years with iconic brands and retail landmarks closing up shop, but one thing’s for certain: The brick-and-mortar store isn’t dead, it’s just evolving. Here are some of the experiential stores the Big Apple has…
WWD initially broke the Amazon luxury news which Amazon refused to confirm, saying it doesn’t comment on “rumors or speculation,” yet Business of Fashion just reported that Amazon has been clandestinely operating a luxury site called VRSNL since September. VRSNL features limited selections from Rick Owens, Versace, Burberry, Bottega Veneta, Prada, Alexander McQueen, Saint Laurent, and Gucci. …
Google advertisers will have an option to buy Product Shopping ads and Showcase Shopping ads for Gmail campaigns beginning the week of March 4, 2020. Reporting information for Google Ads API and AdWords API will include Gmail, YouTube, and the Google Discover feed that appears on the home page of the Google app for iOS and Android. This appears when…
Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing, an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.
What Is…
Organic reach died years ago. Marketers just forgot to bury it. It all started when Mark Zuckerberg pulled one of the greatest bait-and-switches in business history. He promised brands and agencies freedom from the confines of paid media, then completely changed the rules of the game. It’s why he’s one of the wealthiest people in the world. It’s also why you’re…
Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores — mobile search queries that take place in a store have grown 15% in recent years.¹ But that’s not necessarily bad…
Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. There are currently one billion monthly users on the platform, and being able to successfully target even just a fraction of that market will surely give…
Each year, I take a look at the major digital transformation trends hitting every industry. Next up are the big digital transformation trends in retail for 2020. Before getting into this year’s trends, I want to go over some of the hits and misses we chose for 2019. While we did see major and necessary improvements in omni-channel retail and AI/cognitive computing,…
When you’re running an E-commerce business, establishing an online presence is a must, in order to increase conversion rates. To stay on top of your competitors, you must also reach higher than them on the Google search and there is only one thing that will help you do so – good SEO practice. In a study about CTR (click-through rate)…
What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited about Euro 2020 this summer. With ad spend set to skyrocket and marketers having access to the eyes and ears of a nation, it’s a no brainer for brands to piggyback off the euro success. Whether you’re a sports…
Instagram filters. They’re everywhere. If you work in marketing, and you’ve missed them, take a long hard look in the selfie camera on your phone. So, why are these filters so popular, and are we close to reaching saturation point? How exactly can brands leverage this growing social trend for their benefit?
Let’s start with the why. There is nothing particularly innovative…
Video remains the most engaging, most shared type of content on social media, and if you haven’t considered how you can get more video into your digital marketing approach, it may be worth assessing as we move into 2020.
The immediacy of video provides greater appeal, making it easier for viewers to consume you messaging as they scroll through their increasingly busy…
It’s tough to build a case that making the planet a cleaner place is not in everyone’s best interest. But the question has always remained about whether the cost of implementing models that make products more sustainable was actually, well, sustainable for retailers. I came across an insightful article that ran a couple of years ago about the efforts of…
We’re all going through it together — a massive hangover — and it’s phones, not flasks, that are fueling these social media scares. We’ve overdosed on our screens, mindlessly double-tapped on our feeds, over-filtered on our posts, and obsessively checked our like counts, and we’re starting to see the negative effects of overindulging on social media. The Fullscreen Culture Report:…
Today’s consumers, more than ever, expect brands to understand their specific needs and offer customized products and messaging as a basic standard of service. Across markets in APAC, we’ve seen consumers respond positively to brands that send them personalized ads and recommendations. In a Facebook-commissioned online study with Accenture, 86% of consumers surveyed in Indonesia and 94% in India find personalization…
Have you considered how augmented reality could change your ecommerce approach? AR is evolving fast, providing new opportunities to help users experience different products. The most prominent of these so far has been virtual make-up tools, which show you what you’ll look like in certain shades and products, but there are also tools which enable users to virtually try on clothes, or…
Snapchat appears to be winning over several early adopters of its new dynamic ads product. The continuously updating ads directly link to product catalogs and are automatically targeted to Snapchat users based on their past behavior. Snapchat officially launched this ad productjust before the 2019 holiday season after a year of beta testing.
Some ad buyers whoused dynamic advertising to promote their…
Gen Z and Millennials current combined annual spending power is $3 trillion, according to YPulse’s data. Millennials have the more significant spending power, with an estimated $2.5 trillion, but Gen Z teens (13-18-year-olds) wield a massive yearly spending power of their own at $34 billion. And contrary to a popular narrative, these young consumers aren’t just killing products and companies….