Industry Insights Blog

Improving data quality is the top goal for marketers in 2019

03 Feb: Improving data quality is the top goal for marketers in 2019

First-party is now more valuable than ever, as online giants Amazon, Facebook and Google have demonstrated in recent years. As a result, marketers now say improving the quality of their data and their data collection practices is now a key priority for 2019. In a survey of 229 brand marketers by Digiday this November, 30 percent of respondents said improving their data…

AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

02 Feb: AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond

The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back as we head into the holidays, but CMOs are even now peering at the horizon, trying to stay ahead of what comes next. Across a martech landscape that has grown exponentially in size in recent years, there are…

BOPIS, retail's latest acronym, makes the case for delayed gratification

01 Feb: BOPIS, retail’s latest acronym, makes the case for delayed gratification

One of the biggest themes at this year’s National Retail Federation show (NRF) didn’t involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it’s a key part of what’s driving growth for retailers like Home Depot in the fast-fulfillment Amazon era. According to a new case study from Adobe Analytics, the volume of…

6 trends that will shape mobile marketing in 2019

31 Jan: 6 trends that will shape mobile marketing in 2019

As the impact of innovations and disruptions of years’ past come into focus, leading players will battle for dominance in several key areas. The impact of mobile marketing innovations and disruptions of years’ past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be particularly prevalent for mobile video…

5 trends that will define retail marketing in 2019

30 Jan: 5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here’s what’s in store for the coming year and what it means for retailers. Retail marketing is not a black-and-white, linear process. A consistent brand personality or story is likely on every retailer’s wish list, but marketing tactics and methods vary greatly. Some retailers rely on discounts, sales and avoiding politics to drive…

6 Top digital marketing trends & tactics for 2019

29 Jan: 6 Top digital marketing trends & tactics for 2019

It’s time to change things up. As you put together your digital marketing plan for 2019, consider the latest and most effective new marketing trends and tactics, determine which ones might be the best fit for your business and give ‘em a shot. You may be surprised at how they ramp up results – traffic, engagement, lead generation and sales.
Here…

Digital marketing trends for 2019

28 Jan: Digital marketing trends for 2019

At Content First Marketing, we’ve been looking at the latest digital marketing innovations and assessing the trends that we think will be breakthrough stars in 2019. Every year there are tons of fresh new ideas for taking marketing to the next level. But we like to look for a balance between exciting, innovative, and practical. Read about the four key…

5 Instagram marketing trends we will see in 2019

27 Jan: 5 Instagram marketing trends we will see in 2019

Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive great engagement and better-than-average return on investment for a marketer, brand or agency. Instagram has been growing since it was…

15 Content marketing tools for success you need in 2019

26 Jan: 15 Content marketing tools for success you need in 2019

Do you want to revise your content marketing strategy? Here are 15 Useful Content marketing tools for success that you should need in 2019.
Success on the internet based on targeted content creation and marketing. If you are not getting sufficient traffic and leads then it’s a high time to look around in your content strategy to make it more ‘powerful’ or…

6 YouTube trends in 2019 for influencer marketing

25 Jan: 6 YouTube trends in 2019 for influencer marketing

YouTube, the ultimate destination for online video, is dominated by YouTube Creators who produce hours of video content for their communities of followers. This creator-centric culture has lent itself to a staggering variety of online video content on YouTube. YouTube released 2018’s # YouTubeRewind, an annual celebration of YouTuber culture which remixes the “videos, people, music, and moments that defined 2018.”…

NRF 2019 - Reviving retail's roots in relationship: A Fortune 500 exec's perspective

23 Jan: NRF 2019 – Reviving retail’s roots in relationship: A Fortune 500 exec’s perspective

Heather Larabee, a former Whole Foods Market executive and current VP of Marketing at GoSpotCheck, explores the transformation of relationship in retail. 1. Where do you see the intersection of humanity and technology in the retail customer experience?
In retailers who balance tech-enabled and human experiences and invest in technology that frees up team members to express their humanity in person…

Google's new marketplace to compete with Amazon in France

22 Jan: Google’s new marketplace to compete with Amazon in France

Google Shopping will soon be more than just a simple price comparison engine. Early 2019, Google will introduce its own marketplace in France. With the new Google Shopping platform, the tech company will compete directly with Amazon. LSA published the exclusive news, saying Google beta launched its Google Shopping Actions program a few days ago. “This will result in the…

All change for retail

21 Jan: All change for retail

Customers expect retailers and brands to adapt to their evolving shopping behaviour. Making a purchase is becoming simpler than ever, thanks to the fast growth and evolution of mobile technology. Customers can now browse, buy and pay with a few clicks, while improved and more secure payment methods such as Apple Pay, digital wallets and one-click ordering, mean that more…

Top social media trends for 2019

20 Jan: Top social media trends for 2019

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics.
2018 had been a busy year…

Influencer brand partnerships: What influencers look for in brand partners

19 Jan: Influencer brand partnerships: What influencers look for in brand partners

As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work…

5 Reasons your brand should build its own customer data & identity

18 Jan: 5 Reasons your brand should build its own customer data & identity

Marketers are now waking up to the harsh realities of giving their customer data away to resolve identity or leaving it trapped in a closed ecosystem. Saddled with fragmented customer views, incomplete measurement and no options to fully own customer relationships, many marketers are finding that building and maintaining long-lasting, loyal engagement is merely a pipe dream, turning their brand’s…

Here's how messaging is positioned to dominate in 2019

15 Jan: Here’s how messaging is positioned to dominate in 2019

Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined users, surpassing 3.4 billion users on the four largest social networks (Facebook, Twitter, Instagram, LinkedIn). We also have seen growth in categorical messaging platforms in the dating, gaming and productivity…