Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working. In this article, you’ll discover five ways to analyze the performance of your Instagram business profile.
Why Instagram Business Profile Insights Matter
Instagram is a powerful tool for small businesses and influencers wanting to showcase…
As consumers increasingly make their purchases on the internet and physical stores shutter in record numbers, retailers desperate to increase foot traffic are fighting back. They are building stores of the future, a new format that provides consumers with a shopping experience they can’t get online. Deployed at scale, stores of the future have the potential to boost revenue significantly—in…
The Facebook-owned photo-and-video app has begun a test to run a version of Facebook’s shoppable Collection ads within its main feed. The ad format seeks to digitize the print product catalog by enabling a brand to highlight its wares with an eye-catching video above a swipeable carousel showcasing individual products. People can then tap on the products to visit the brand’s…
There is no denying that social media influencers can make a good living promoting brands, but the other half of the equation is whether this is actually a good investment for those brands. As has noted, there is always the chance that an influencer can become bigger than the brands he/she is promoting, but even if the brand remains the…
Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy. Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands. A KPMG study from November 2019 found Australia, Italy…
The opportunity marketing teams have to get close to customers has never been greater. That craving for customer attention and loyalty is going to shape the marketing and customer experience landscape in 2020. “If you’re really in the business of delighting and exciting your customers, the opportunities have never been richer,” said John Copeland, VP of marketing and customer insights at…
More and more of our attention is being spent online. Adults now spend nearly five hours a day with digital media, twice the time we spent online just 10 years ago. Since the goal of advertising is to attract some of that attention, ad spending has been moving steadily from traditional media to digital media since it emerged in the…
Today, we speak a lot about the rise of the conscious consumer, but there’s also much to be said about the increasingly mindful social networker. Similar to how consumers have grown more attentive to the social, ethical and health-related implications of their shopping habits, today’s social networker is more conscious of their digital wellbeing, online privacy and social footprint.
The nature and…
The numbers don’t lie. It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business. They spend more money, are more likely to become a brand ambassador, and are less costly to retain.
And Harvard Business Review says increasing customer retention rates by just 5% increases profits by 25% to 95%.
Yet,…
How can brands combat the rising cost of online returns? What helps shoppers find their best fit on the first try? Check out the stats below to stay ahead of the curve on ecommerce returns best practices for fashion brands. …
This year Gen Z will surpass millennials as the largest generation. The oldest members of Gen Z are in their early 20s and, as consumers, they’re a force to be reckoned with. When we talk about retailing for Gen Z, mobile commerce needs to be at the forefront of the conversation. Gen Z has a 30 percent higher engagement rate…
Research conducted by YouGov for parcel locker provider InPost, has revealed that generation X shoppers (45 to 54-year olds) are the most prolific online shoppers, confounding popular opinion that millennials dominate internet purchasing. The consumer study of more than 2,000 shoppers across the UK found that more than a fifth (22%) of 45 to 54-year olds made in excess of…
A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition and mobile distractions make it increasingly difficult to stand out.
A rewards program can help. In this post, I’ll address the advantages of rewards programs and examples of successful implementations.
Getting Started …
An eMarketer report found that smart speaker adoption is not nearly as high as once expected. The report predicts that 21.6 million people will have made a purchase using a smart speaker by the end of 2020, a projection that was lower than the firm’s second quarter 2019 estimate of 23.6 million consumers.
Though consumers’ smart speaker adoption was lower than…
The Internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so…
From consolidation to growing regulation to the uncertain future of the third-party cookie, the digital advertising industry faced a number of headwinds in 2019. However, each of those challenges has provided an opportunity for innovation and growth. As we approach the end of the decade, these are three key trends that will have the biggest impact on the programmatic ecosystem.
Identity…
The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether or not they are in your store. Of course, there is no substitute for providing excellent in-store service and a…
The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.
This shift has already been happening for a while, but not all businesses have fully…
Retailers face many challenges across their supply chain, sustainability included. Historically, retail has been a bad actor when it comes to being environmentally conscious. (The apparel industry is the second-largest environmental polluter in the world.) But as consumers become more aware of the environmental impact of fashion — and as activist movements take hold — they are demanding change. …
Yelp, the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new…