Pinterest’s Jeremy King talks about COVID-19’s impact on social media marketing and retail. Pinterest has been a clear winner as more shoppers have more time on their hands. The site has more than 367 million global monthly active users and engagement with shoppable Product Pins increased 44 percent year-over-year.
Jeremy King, senior vice president of technology for Pinterest, joined the company in…
As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform. A growing number of beauty brands, especially independent labels, have launched official shops on Amazon as it has increased its focus on the beauty category. Despite logistics setbacks during the first two months of coronavirus shutdowns in the U.S., shipping times have…
Many marketers love to hate the preference center. They argue that subscribers rarely use them beyond providing the initial required opt-in or registration information.
And it is true. Generally, it takes needing to change their email address or a desire to unsubscribe or reduce the frequency of emails to motivate someone to visit your preference center.
But that doesn’t mean you should…
Inactive subscribers – those who haven’t opened or clicked in some defined timeframe — have a significant impact on your email marketing program. Having too many of them can lead to reduced deliverability, inaccurate analysis of your email performance, reduced ROI and, most importantly, lost opportunity.
To best address and get your arms around the challenge of inactive subscribers, I recommend…
A simple yet breakthrough live streaming technology invaded the market in 2016. Platforms like Twitch, YouTube, and Mixer are capitalizing on the trend of live streaming, which has taken off at a staggering speed. The industry’s value is expected to reach $184.3 billion by 2027.
This growth is not surprising, considering video is the most-consumed type of content in every user…
Marketers are living in a world where the delivery of customer experiences is front and center and always-on – it’s where brands live and die. “Experience” and “easy” are the new “loyalty” for customers. When experiences are easy, simple to follow, rewarding, and personalized, it can make or break your business.
But, with so many players in a company having a…
Marketing attribution is becoming ever more important to marketing success. 56% of marketers believe attribution is important, while a further 33% believe it’s nothing short of critical. And we expect these numbers to grow even bigger.
Many respected companies have published reports on the state of attribution marketing over the past year or so. We selected the most significant and most striking…
A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales.
In this article, we’ll explore what customer journey mapping is, followed by a…
Retail companies have embraced the power of video to build brand trust and 2019 was the year when livestreaming in ecommerce started to take off. Now that the big Chinese retailers JD.com and Kaola (a unit of Alibaba) are jumping into the mix, where is the industry headed? Will customers become overwhelmed? We look at the past, present, and future of…
The purpose and importance of marketing keywords was relatively simple until recently: Keywords were tags that Google and the other search engines used for figuring out when to show a piece of content, be it a web page or an ad. If you wanted Google to know that your latest blog post was all about women’s shoes in greater Atlanta,…
While B2B firms are likely to ramp up their email marketing amid the coronavirus, they need to be careful not to overdo it. As COVID-19 started to spread throughout the United States, Toast Inc., a software company that creates point-of-sale solutions for the restaurant industry, distributed a bold email to its customers. In it, the company — which made the Forbes…
Omnichannel retail is undergoing a dramatic revolution. With stores closed for months on end and brands shifting their focus to e-commerce to stay afloat, there is an opportunity to reimagine the relationship between physical stores and e-commerce. Brands like Urban Decay are bullish on augmented reality for both online and in-store, while Glossier’s experience has affirmed the importance of human connection in-store,…
With the high street and the fashion industry brought to its knees by the coronavirus pandemic, the ‘buy less, buy better’ ideology of generation Z – those aged 18 to 24 – could see the beginning of the end of fast fashion, new research suggests.
If generation Z’s habits are adopted by the population as a whole there could be a shift…
As most countries start to reopen, it’s easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. According to Ipsos, a leading data provider, 78 percent of consumers who tried a new brand or product will likely continue using it.
Now is the time for ecommerce businesses to strengthen relationships with shoppers. Consider the…
The virtual influencer industry continues to grow as more and more brands pour dollars into these valuable, virtual partnerships. In pursuit of message control, higher engagement, direct access to younger generations, PR opportunities, and new, innovative mediums, brands turn to virtual influencers to get the job done. Yes – fictionalized, CGI humans designed for social influence are proving a useful alternative…
Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance.
From July 12, 2020 onwards, new European rules will oblige online platforms to take several additional measures, including reviewing their terms and conditions, establishing a data policy and creating a complaint handling system. The Platform to Business Regulation is directed towards companies that offer platforms to other companies who want to service consumers. Typical examples are online market places, app…
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.
Now especially, it’s crucial…
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media…
The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic.
The Email You’ve Probably Already Sent…