Industry Insights Blog

Google’s mobile-first index: what webmasters need to know

25 Feb: Google’s mobile-first index: what webmasters need to know

In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
As part of its mobile-first strategy, Google had originally planned to end crawling and thus the indexing of desktop sites in September 2020. However,…

UX design deliverables

24 Feb: UX design deliverables

Traditionally, in user experience, a deliverable is a type of document that acts as a record of work has occurred. Many designers will collaborate with other team members on project deliverables. There can be many deliverables that UX designers create while designing a product, however, this number varies depending on the process, the type of product and user requirements. User…

How Facebook bidding works and how to get conversions

23 Feb: How Facebook bidding works and how to get conversions

Understanding how the Facebook ad auction works helps performance marketers to drive more conversions. Highlighting some of the best parts of Facebook’s Advertiser Help Center, we put together this short guide to bidding best practices. Facebook hosts a great Advertiser Help Center with answers to almost any question about Facebook advertising. Finding the right answers from such an abundance of information…

Increase organic traffic to your BtoB e-commerce store

22 Feb: Increase organic traffic to your BtoB e-commerce store

If you have a business-to-business (B2B) e-commerce store, you may have wondered how to increase high-quality and organic traffic to your website. According to statistics, producing high-quality traffic and high conversion rates is one of the biggest difficulties that most B2B e-commerce entrepreneurs face today.
Having product advertisements is a great method, but not all organizations have the means to fund…

Digital transformation in the era of e-commerce

21 Feb: Digital transformation in the era of e-commerce

Online grocery demand has reached heights in 2020 that many didn’t anticipate for years down the road. At the same time, evolving consumer demands and app technology are pushing grocers to rethink in-store merchandising, as well.
The common thread across both channels is an accelerating push for improved personalization. Especially as competition increases not just in food retail but across industries,…

2021 Retail social advertising forecast

20 Feb: 2021 Retail social advertising forecast

If the past year has shown us anything, it’s that social media is fundamental to the marketing stack. While retail has been well ahead of other industries when it comes to incorporating social media advertising in their marketing mix, the accelerated shift to e-commerce in 2020 – driven by a global pandemic – further underscored the value of this strategy. It…

5 Tips to build buyer personas for ecommerce businesses

19 Feb: 5 Tips to build buyer personas for ecommerce businesses

Are you confused about what your brand’s bottom line should be? Are PR and paid advertising not giving you the desired results? Do you not understand how to cater to and customize yourself for the different types of customers you have?
All these problems and more can be solved by using a more organized and strategic approach when tackling these problems….

Retail marketers invest in livestreams to establish shopping's 'next normal'

17 Feb: Retail marketers invest in livestreams to establish shopping’s ‘next normal’

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers. Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. The ready availability of…

How brands can engage with skeptical Gen Z

16 Feb: How brands can engage with skeptical Gen Z

More than half (51%) of Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a purchase, according to a Forrester study. The percentage of that same age cohort that said it’s “cool” to be associated with a brand on social media fell to…

Deliveries become the crucial touchpoint with customers

15 Feb: Deliveries become the crucial touchpoint with customers

As an executive responsible for overseeing retail logistics, e-commerce and last mile operations, you’ll have to steer your company through the effects of Covid-19, the rise and diversification of online shopping, changing consumer behaviour, and a global economic recession. A daunting task. But you and your last mile delivery operations can get your company through this.
In this article, you’ll find…

These virtual stores make shopping fun again

14 Feb: These virtual stores make shopping fun again

Online experiences that evoke the serendipity of traditional retail —complete with aisles of shelves— make shopping fun again. The virtual store is back —and it’s the best retail experience we could have gotten during a COVID-19 lockdown. Rather than resembling a printed catalog transformed into online form, as most e-commerce sites do, virtual stores use either 3D renderings of an environment…

YouTube launches next phase of program to tag items within video clips

13 Feb: YouTube launches next phase of program to tag items within video clips

Last October, Bloomberg reported that YouTube had begun working on a new process which would enable creators to tag products displayed in their video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app.
Now, YouTube has moved to the next stage of testing – as reported by Android Police, YouTube has now launched a live test of its…

5 Tips to convert visitors to buyers

12 Feb: 5 Tips to convert visitors to buyers

Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Organic search traffic converts to revenue, on average, roughly 3 percent of the time, according to the studies I’ve seen, although the top converting sites reach 10 percent or more.
Remember that searchers drop onto your site…

The Internet’s fastest and most secure way to pay comes to Facebook and Instagram

11 Feb: The Internet’s fastest and most secure way to pay comes to Facebook and Instagram

The way we buy the things we love has fundamentally changed. Today, social platforms are our digital mainstreet, and we form relationships with brands based on the online experience they provide every step of the way. 
That’s why, for the first time, we’re expanding Shop Pay—the fastest and most secure way to shop online—to all Shopify merchants selling on Facebook and…

2020 Holiday sales wrap-up

10 Feb: 2020 Holiday sales wrap-up

Challenged by a pandemic and an unstable economy, online and brick-and-mortar retailers scrambled to salvage the 2020 holiday shopping season. Most merchants started offering discounts much earlier than in previous years to accommodate the changed shopping dynamics.
This is my third consecutive holiday sales wrap-up, following installments for 2018 and 2019.
Research firms defined the 2020 holiday season as the months of November…

International ecommerce: 5 Steps to growth and expansion

09 Feb: International ecommerce: 5 Steps to growth and expansion

In the second quarter of 2020, global digital revenue shot up 71% compared to the previous year. As global buying behaviors shift due to the health crisis, an ecommerce presence is no longer a nice to have. It’s a need-to-have. While every company is different, there are key steps to international commerce success: Identify international market potential Understand the challenges of…

15 Mind-blowing stats about online shopping to guide your 2021 e-commerce strategy

08 Feb: 15 Mind-blowing stats about online shopping to guide your 2021 e-commerce strategy

With brick-and-mortar stores closed and shoppers quarantined at home, it’s little wonder consumers made a beeline to online, whether to buy the basics or for a little (or big) pick-me-up. And this year, shoppers increasingly turned to their smartphones and digital assistants to complete their e-commerce transactions, too.
Want to understand how much and when consumers are spending, as well as…

4 Ways data drives truly amazing customer experience

07 Feb: 4 Ways data drives truly amazing customer experience

Customer experience can be a tricky, fickle thing. That is especially true in the age of social media. A single exceptional experience could go viral, showering your brand with goodwill and free media coverage. But the same goes for a customer complaint: A bad experience, compounded by a poor brand response, brings out the pitchforks and torches.
The solution is to avoid…

Consumers support brands and companies pushing for radical change

06 Feb: Consumers support brands and companies pushing for radical change

The emergence of COVID-19 met a world that was already battling social justice and ecological catastrophes, with consumers calling for radical change. In different ways, and for a number of reasons, consumers were anxious about the future and as the world wrestles with COVID-19, these anxieties have become more pronounced, demanding urgent action. This is according to the Havas’ Global…