Industry Insights Blog

15 Must-have social media marketing tools for 2021

13 May: 15 Must-have social media marketing tools for 2021

In less than 10 years, social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum. Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe,…

The guide to mobile SEO

12 May: The guide to mobile SEO

With just under 30% of traffic coming from mobile devices (and some sectors seeing an even higher proportion of mobile traffic), making your website mobile-friendly is a worthwhile effort, and can push you ahead of your competitors. The only problem is: how? Where do you get started? What makes a site good for mobile devices?
To help you determine the best…

Keeping pace with increased digital payment options

11 May: Keeping pace with increased digital payment options

The rise of grocery e-commerce has established contactless payments as a new shopper expectation in a safety-conscious world. Grocery shoppers are increasingly opting for touchless in-store payment methods. The way that shoppers are able to pay for purchases is evolving quickly, growing more complex and challenging grocers to keep pace with new developments.
It’s a case of bad and good news. While digital…

Cross-border VAT e-commerce is being modernised in the EU

10 May: Cross-border VAT e-commerce is being modernised in the EU

The new rules will come into force on 1 July 2021 but preparation can start right here, right now. Who is concerned ? Everyone in the e-commerce supply chain is affected, from online sellers and marketplaces/platforms both inside and outside the EU, to postal operators and couriers, customs and tax administrations, right through to consumers. What is changing?
From 1 July 2021,…

Payments by Instalments: how retailers can improve Average Order Value

09 May: Payments by Instalments: how retailers can improve Average Order Value

Here’s why retailers should consider taking payments in instalments
While it may seem counterintuitive to not take a full payment upfront and instead taking payments by instalments, there are certain benefits to not only consumers, but merchants too! From the view of the customer, splitting a payment into manageable chunks is always a bonus. For the merchant, by creating a more seamless…

The a16z Marketplace 100: 2021

08 May: The a16z Marketplace 100: 2021

Last February, we introduced the a16z Marketplace 100, a ranking of the largest consumer-facing marketplace startups and private companies. The series was a hit, spurring debate about the evolution of marketplaces and promising new consumer categories. Then COVID turned into a pandemic.
The past year has been a gut-punch for many marketplace categories. Ticketing marketplaces found their businesses drastically diminished when events were…

TikTok, Facebook, Pinterest on reinventing shopping with social commerce

07 May: TikTok, Facebook, Pinterest on reinventing shopping with social commerce

When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend. Almost…

CPG ecommerce trends and tactics to watch out for in 2021

06 May: CPG ecommerce trends and tactics to watch out for in 2021

Consumer packaged goods, which includes everything from laundry detergent to snack bars and pet food, have long occupied a tricky area in the eCommerce world. However, last year, eCommerce sales across the CPG industry skyrocketed – even in verticals that aren’t typically sold online. Consumer behaviour has completely changed over the last year and brands have introduced innovations that were…

6 Reasons direct mail is still effective

05 May: 6 Reasons direct mail is still effective

When it comes to modern marketing, the industry is very quick to throw out the perceived “old” and welcome the “new” with eager and open arms. The rapid ascent of digital marketing has created so much buzz that it’s easy to forget about the value and impact that offline marketing has, or more specifically, that direct mail has.
Contrary to what…

Meet Generation Z: Shaping the future of shopping

04 May: Meet Generation Z: Shaping the future of shopping

The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and what to do about it. In this episode of the McKinsey Podcast, Lucia Rahilly speaks with McKinsey partner Bo Finneman and associate partner Emma Spagnuolo about how Gen Z and millennials are influencing the future of shopping. An edited transcript of their conversation follows.
Lucia Rahilly: Hello, and welcome to…

Consumer spending in Apps hits new milestone

03 May: Consumer spending in Apps hits new milestone

Consumers are making more purchases than ever through apps, reaching a record $32 billion in the first quarter of 2021, according to a new report from App Annie. Compared to the same period in 2020, spending rose 40%, highlighting the rapidly changing shopper habits to online and digital channels field by the Covid-19 pandemic. Stay-at-home orders, which first began in March…

Shopping cart abandonment stats you should know in 2021

02 May: Shopping cart abandonment stats you should know in 2021

Online shoppers leaving their loaded carts midway through the checkout process is a common problem in ecommerce. As these carefully put together shopping cart abandonment stats show, not converting potential customers who are already on your site into paying ones is like leaving money on the table. At the same time, as these stats also show, there are a handful of…

The latest developments in social commerce

01 May: The latest developments in social commerce

The corona crisis has changed the shopping behavior of a large group of Dutch people: almost one in three shoppers ordered online more often during the crisis and half of them also bought more products per order (source: GFK). This upward trend is expected to continue. According to  Kantar research , 20-40% of the Dutch indicate they continue to shop in the…

13 Empirically backed form design best practices

30 Apr: 13 Empirically backed form design best practices

 
If you’re not following form design best practices, you’re leaving a lot of money on the table.  While forms aren’t the sexiest part of conversion optimization, they tend to be the closest to the money—the macro-conversions. Spending a little time optimizing forms can be some of the most important optimization work you can do. Of course, best practices don’t work the…

8 Retail trends and predictions for 2021

29 Apr: 8 Retail trends and predictions for 2021

Over the last 12 months, organizations were really scrappy, and now it’s time to lean into automation, scale, and efficiency to harden much of the innovation that has been held together by baling wire and masking tape. 2020 unraveled many of our retail trends and predictions entirely — and taught us important lessons about the resilience of retailers. 
Among the many…

Livestreaming, still niche, grows as a tool for retailers

28 Apr: Livestreaming, still niche, grows as a tool for retailers

Amazon Live is a prominent example of how interactive video shopping, popularized by TV networks like QVC, has moved online. Matt Granite had been working for years as a consumer journalist filming segments that were syndicated on American television stations and sharing additional videos on his YouTube channel, The Deal Guy. In 2017, his style of homespun showmanship caught the attention of…

Why focusing on Gen Z is a matter of survival for luxury brands

27 Apr: Why focusing on Gen Z is a matter of survival for luxury brands

Many luxury brands are reluctant to shift their focus to Gen Z. But underestimating the importance of young consumers can put their future in peril. While many brands are suffering, and some have had to take drastic measures like permanently closing stores, other brands like Dior or Louis Vuitton have been performing well, indicating that the pandemic is hitting brands with…

Understanding the real impact and return of email

26 Apr: Understanding the real impact and return of email

At the DMA, we are always up for stimulating some healthy competition. How do you know where you are compared to the rest of the industry? And what plan should you make to reach those a few steps ahead of you? Our Email Benchmarking Report 2020 can answer both questions. The data provides you with benchmarks to understand the health of your email…

Why some DTC brands are doubling efforts on Amazon

25 Apr: Why some DTC brands are doubling efforts on Amazon

Direct-to-consumer brands are moving ad dollars to Amazon. The strategy is a result of the Covid-19 pandemic, as these brands are taking advertising and marketing dollars that would’ve been spent on in-person activations and shopper marketing to the platform as people continue to limit in-person shopping.
For example, DTC soda alternative drink brand Poppi doubled its advertising and spend effortson Amazon…

16 YouTube trends for 2021/2022

24 Apr: 16 YouTube trends for 2021/2022

When it comes to online video sharing, YouTube is, without a doubt, the ultimate destination. The platform has established itself as a peerless social media website where modern video culture unfolds daily. Because of this, marketers have turned to YouTube to build brand relevancy and spur their video marketing strategies. However, positive results have been hard to come by, especially for…