Christmas is fast approaching, especially for busy marketeers trying to get on top of their campaigns. We’ve pulled together some top tips to help you maximise your Christmas marketing campaign using Instagram. Instagram is an ever-changing social media platform, but it’s a fun, visual tool to capture the attention of your audience, especially ideal for B2C businesses. Use Instagram Reels to…
Industry Insights Blog
Sometimes, conversion rate optimization gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce…
Winning online was a priority for growth in grocery retail even before the onset of the pandemic. Now, with the increase in online shopping, e-commerce acceleration and profitability have become top priorities for many European grocers. Over the past few years, it has proven undeniable that the key to gaining market share in the grocery retail industry lies in online channels….
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that viral videos tempt you to buy…
The pandemic accelerated emerging payments trends, as “both the merchant and customer side picked up pace to evolve with changing market conditions,” Forrester analyst Lily Varon said. Last year was a transformational year for the payments landscape. Payment channels evolved to meet customer demand, and evolving threats of the COVID-19 virus.
Customers across the age spectrum quickly adapted to digital, contactless payment…
What is social commerce, and how can brands successfully leverage it?Social commerce is a rising subset of e-commerce that is enabled by social media, and often facilitated by influencers. Instagram, TikTok, Facebook, Snapchat, Twitter and Pinterest are all racing to offer top tools to aid social commerce – including augmented reality, influencer marketplaces and creator tools.
Next: Live shopping is already…
Over the past few years, we’ve seen trends and culture come to life through our global TikTok community. We’re inspired and honored to see more than 1 billion people around the world come to TikTok every month to be entertained, inspired, or discover something new. We’ve celebrated creators, artists, SMBs, and brands as they unlocked real-world opportunities through the power…
E-commerce has been growing to be a crowded space. By the time visitors land on your site, they may have seen many other similar products in many different shapes and sizes from many different brands. So, how can you differentiate your brand, engage online shoppers, and ultimately turn them into buyers? The answer comes down to creating a personalized experience.
OK, so…
In 2021, the modern consumer journey demands speed. From takeaway food, to online shopping deliveries, the sooner a customer has their purchase in their hands, the better. With this in mind, the arrival of quick commerce (or q-commerce) is something that shouldn’t come as too much of a surprise. If you can order a takeaway in under an hour, then surely…
Despite Delta variant concerns, Walmart reported this week that in-store sales are up while e-commerce is down. Such is the shifting state of affairs for retailers. We get at the heart of Walmart’s marketing strategy, catching up with its chief marketer William White. Here are three of the key themes he identifies.
1. Dynamically adapting online and offline shopping experiences
“Customer behaviors…
Instagram is giving creators and businesses access to new analytics with respect to two key video products: Reels and Live broadcasts.
The stats will live within the Insights tab, which is only available to users with creator or business accounts — though such accounts are available to anyone, and simply mark a different format than standard, personal accounts. Insights are also…
Over the years, trends in the beauty industry have changed a lot, leading to many new innovations. When shopping for beauty products online, what are a few patterns you notice? For one, you likely search all ends of the internet for honest product reviews. You probably also look up a YouTube video of someone trying that product.
This is all part of online…
Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Our agency has over 14 years of experience managing pages for some of the world’s leading brands, and it’s our job to help…
Every year, new technology emerges – bringing with it innovative solutions to longstanding problems and creative ideas for the customer experience. But the same questions always remain: What are the best use cases for these new technologies? And more importantly, will they last? In this post, we’ll take a look at three technologies shaking up the retail industry in 2021 and…
JD.com, China’s leading technology driven e-commerce company and Dada Group (“Dada”), a leading platform of local on-demand retail and delivery in China, jointly published a white paper today titled, “Chinese On-demand Consumption Trends Report 2021.” Featuring proprietary insights into the latest on-demand economy trends in China, the report highlights the key growth opportunities and near-term challenges in China’s rapidly growing…
With brands focusing more and more on consumers, capturing the voice of the customer is crucial. Let’s find out which VoC solution is best for you! Activating the voice of the customer isn’t just about delivering rock-star customer service. While that is incredibly important, there’s a knack for capturing the voice of the customer in a way that produces tangible results. If…
Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone beyond product or price. Consumers expect a great customer experience and if you fail to provide one, your competitors will. To prove your CX efforts, you need to measure customer experience metrics. But which ones?
73% of consumers…
You can have all of the traffic in the world, but if you can’t convert that traffic into leads, you can’t build a funnel that will help you make sales. Without sales, you can’t have revenue. And without revenue, you can’t reinvest back into traffic and lead generation.
Before you try to generate leads, you need lead magnets. With something like…
Five steps to improve processes and increase transparency in your cross-border business.
1. Centralize your international shipping processes and contacts
2. A customized, proactive and targeted customer approach is essential
3. A carrier network provides extra flexibility and better terms
4. Ensure seamless and customer-focused communication
5. Data analysis of delivery performance, delivery times or rates is essential
Retailers often use the terms ‘personalization’ and ‘customization’ interchangeably. In reality, these two terms provide vastly different benefits to the customer experience, both in-store and online.
In short, customization is all about the products while personalization is all about the people. • Customization allows the consumer to assume the role of creator by adding a monogram or choosing sneaker colors. …