When the time comes to seek support, customers reach out to brands across a variety of channels. Whether it’s through a traditional phone call, a live chat or a Facebook message, consumers can engage with you in more ways than ever. And now, digital channels are at the forefront of…
Industry Insights Blog
Read the latest relevant news and industry insights about the cross-border commerce industry in European markets.
Improving customer experience and growing the bottom line are top post-pandemic business goals. There’s also been a 31% shift in the number of organisations actively targeting cost reductions compared to before COVID. Combining digital experience (DX) with AI automation has become a vital enabler. But how do you go about it? And what results can you realistically expect?
Drawing on the real-world…
As part of its ongoing efforts to expand into e-commerce, Twitter today announced a new partnership with Shopify. The deal will see Twitter launching a sales channel app that will be made available to all of Shopify’s U.S. merchants through its app store. The app allows merchants to onboard themselves to Twitter’s Shopping Manager, the dashboard offered by the social…
Website navigation should be straightforward and intuitive. To achieve these traits, we outline ten common website navigation mistakes that you must avoid. Have you ever visited a website or online store, only to feel confused about where to find the information you need? Or worse, were you unable to perform the intended task, such as paying a bill online or buying a…
According to research conducted by Baymard Institute, $4.6 Trillion was lost by online businesses globally in 2021 due to Abandoned Carts and Abandoned Checkouts. Social media influencers, Google Ads, contests, sponsorships, there is no end to the creative methods an eCommerce business can employ to attract consumers to their site. There is also nothing more frustrating than experiencing an increase…
A $25B retailer replaced the “Register” button on their checkout page with a “Continue” button, essentially allowing shoppers to check out without registering a new account or logging into an existing one. Sales jumped 45% in that first week. Within a year, the company recorded a $300,000,000 bump in sales.
This incredible story took place in 2009, a lot has changed…
For many consumers globally, the options for non-cash payments have traditionally been between credit and debit. However, the last decade has seen payment methods evolve significantly, particularly for ecommerce, including with the emergence of buy now, pay later (BNPL).
Also known as alternative financing at point of sale, BNPL first emerged a decade ago, with early entrants including Splitit and Affirm…
In 2021, Belgium 🇧🇪 ranked fifth among European countries that are attractive from a consumer perspective in cross-border e-commerce – its consumers bought 37% more online abroad than in 2020. At Cross-Border Commerce Europe, we surveyed the 16 strongest European countries, focusing on their cross-border performance from a consumer perspective….
Oh, the wonderful world of sales taxes. So many different delights to learn about, how could you choose just one? Well, we’ll choose for you. If you’re a business owner of any kind, you must understand consumption taxes. It touches every stage of production and every point of sale. Every time you pay for a material or service to create your…
Nowadays, an increasing number of consumers tend to buy more responsibly. For this reason, even without substantial efforts toward sustainability, some companies adopt so-called greenwashing practices to make their products or services more appealing to these consumers. For example, these practices might consist in adding green labels – such as “organic”,…
Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month!
It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are.
But figuring out the types of social media content to post can…
As the shift to e-commerce continues, video will play an increasingly important role. Consumers want the convenience of researching and reviewing products online at home, but with the trusted guidance of an in-store experience. That’s where YouTube’s creators come in. They’ve committed considerable time and effort into building authentic connections with fans, and as a result, deliver trusted brand and…
eCommerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social media mature as a force that drives e-commerce, in addition to emerging technologies like the…
Be it for physical retail, online selling or a hybrid of the two, attracting consumers to a store, site or brand has never been more crucial – and the ways in which retailers are doing it are getting ever-more inventive.
With the cost of living in the UK on the rise and with myriad choices of where and how to buy,…
Generation Z are the future. Companies need to connect with them now, to build brand loyalty and sales in the future. But where is this generation connecting online? We chatted with our very own Gen Z (an awesome intern), to discover her favorite social media channels, and how your brand can build a strong connection.
Introducing Eleonore – our Gen Z
As…
Not unlike the retail industry itself, the longstanding “free shipping, free returns” eCommerce business model is in the throes of evolution. After normalizing and nurturing the growth of online apparel shopping for the past 20 years, a mix of rising expense, inventory disruption and environmental impacts is causing more and more retailers to rethink a policy that has served them well,…
Resale and customer retention rate or customer journey: you may have already heard all these terms before. They have one thing in common: when it comes to looking after your existing customers, you need them. We’ll show you how to correctly calculate and interpret the related key figures. Facts and…
Covid-19 accelerated the shift to e-commerce in the U.S., making the market more competitive than ever. And it’s businesses with a winning customer experience – from a seamless digital journey to fast and convenient delivery – that are capitalising on the growth.