Customer experience design is all about putting the customer first to build and deliver solutions that are both memorably helpful and enjoyable. But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences.
Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations….
Generation Z, the demographic group consisting of people ages 15 to 22, are major smartphone users, with 55% of them saying they spend more than five hours a day on their mobile devices, per a study that IT services company Cognizant shared with sister publication Mobile Marketer. The group wants deeper interaction with content, as 45% said they like the…
Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully creating their own branded stories that have a uniform color, tone, style, and format. It makes creating on-brand content super easy so you’ll never fall behind on posting to stories and growing your business. In this post, you’ll learn everything you need to know about using…
eBay, Farfetch, Facebook and PayPal are among the partners set to launch the new Libra cryptocurrency next year. The Libra launch, announced today, could be a first step towards the mainstream use of cryptocurrency in retail. But plenty of factors, not least consumer trust, could hold that back. Today’s announcement of the new blockchain-based cryptocurrency came first from Facebook, which…
At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its focus to private, messaging platforms…
The retail landscape is fast evolving, shaped by changing customer demands, the growth of online retailers, increased competition and advances in technology. Regardless of these changes, the customer remains at the heart of the retail ecosystem. Retailers need to do all they can to deliver an excellent customer experience, streamline the shopping process and meet shopper requirements. Many retailers are…
Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform.
If you are feeling a little intimidated or aren’t sure where to start, know that there is enormous potential on the platform. Your ads…
Developing an understanding of your customer to build a successful product or business model is not just a data crunching game. Quantitative market research and analytics are important and useful, of course. But when it comes to identifying breakthrough ideas, individual customer experiences can be uniquely powerful.
Responsibility for acquiring qualitative customer insights is often outsourced to a market research firm….
40% of executives agree that personalization drives business results, yet 46% aren’t where they’d like to be on implementation, finds new research from Forbes. What are the challenges and what sets the leaders apart? Available in a handful of regions for now, Amazon new recommendation service enables marketers to incorporate product recommendations and tailored search results on websites, in apps, and…
Here’s a look at some recent ecommerce trends you should know: It’s a commonly held belief that ecommerce businesses are all B2C; however, there’s recent data to show that not only is that untrue but that the B2B ecommerce sector is growing rapidly. Today, 75% of the B2B buying process takes place online. And according to one report, B2B ecommerce may…
Pinterest has launched a new “ Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in similar images such as hats, sandals and sunglasses. Why we should care
Pinterest has…
Upon making an online purchase, your customer receives a digital receipt as their first post-purchase touchpoint and you’ve succeeded in keeping their attention. Next, an email notification that their order has shipped hits their inbox and further builds the anticipation. For many retailers, the post-sale communication ends here. While a packing slip is sometimes included in the order, it is…
Twitter is once again trying out carousel ads, this time with a new format which would provide those running app install campaigns with the opportunity to add multiple images for context. As you can see in this example (via Sam Schmir), the new format would enable app advertisers to include multiple, swipeable images in a single ad. It’s not clear if…
Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Fyre Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry?
For most Instagram influencers, a sponsored post involves a lot more work than posting an orange square….
BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical state of the world. Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. …
Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade.
The service, to be called Nuuly when it debuts later this summer,…
So, where is content marketing headed in 2019? Marketing budgets are still on the rise, and supply chain and logistics companies are increasingly seeing the value in moving to an inbound marketing strategy driven by original content. These are the six notable trends to consider when planning your 2019 content marketing strategy.
1. Video
Video is currently the most popular form of content…
If you’re making sales in the United States, listen up! There’s a new era of sales tax upon us. No matter where in the world you’re located, your business could be liable for sales tax in the US. In the United States, sales tax is a consumption tax that is theoretically only charged once, at the final purchase of the…
The days of a text-based inbox are behind us. Gmail has recently rolled out the most visual inbox update ever, giving marketers a way to start the new year with a bang! The new Gmail promotions annotation allows marketers to go beyond utilizing traditional email subject lines to advertise their promotional details. With the new Promotions tab annotation available within…
It’s easy to forget that social media is a relatively new phenomenon now that it’s so deeply ingrained in our lives. But even as it has grown and evolved over the past decade or so, the rule book for social platforms is still being written day by day. And it’s remarkably easy for companies, leaders and individuals to screw up…