Category Archives: Industry Insights Blog

Read the latest relevant news and industry insights about the cross-border commerce industry in European markets.

2.jpg.optimal | Best practices for designing surveys
Best practices for designing surveys

We recently launched Intercom Surveys, a game-changing new feature that will revolutionize how you gather [...]

01
Dec
blog 3 1649773818 | The 5-step guide on collaborations with influencers
The 5-step guide on collaborations with influencers

People are naturally used to following somebody, looking up to those who are more successful [...]

30
Nov
bG9jYWw6Ly8vZGl2ZWltYWdlL2ZiX2ZlZWRfdXBkYXRlMy5wbmc | 32 Predictions for social media marketing in 2023
32 Predictions for social media marketing in 2023

We’re nearing the end of yet another year, and what a chaotic 12 months it’s [...]

29
Nov
WordStream | 30 Essential Facebook statistics you need to know in 2022
30 Essential Facebook statistics you need to know in 2022

From keeping updated with the average cost-per-click of Facebook ads, to understanding the varying demographics [...]

28
Nov
aa head 1 2 | What is sponcon, and should your brand be doing it?
What is sponcon, and should your brand be doing it?

Here’s everything you need to know about sponcon, from tips on working with content creators [...]

27
Nov
snapchat product features | 21 Essential Snapchat statistics you need to know in 2022
21 Essential Snapchat statistics you need to know in 2022

Launched in 2011, Snapchat has since become one of the most popular social media apps [...]

26
Nov
aa head 3 | What good is a retail metaverse if nobody can use it?
What good is a retail metaverse if nobody can use it?

The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities [...]

25
Nov
impulse logic hero pg v2 | Delivering exceptional omnichannel customer experiences
Delivering exceptional omnichannel customer experiences

Changing demands in the retail environment have created all-new operational challenges, as retailers strive to [...]

24
Nov
infographic compendium 2022
European Compendium dedicated to the Cross-Border E-Commerce model in the “NEXT new normal” across Europe

Cross-Border Commerce Europe launches the second edition of a European Compendium dedicated to the Cross-Border [...]

24
Nov
aa head 1 1 | How consumers are tackling the 2022 holiday shopping season
How consumers are tackling the 2022 holiday shopping season

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers [...]

23
Nov
acquisition marketing 1 2048x1075 1 | Acquisition marketing: What it is and all you need to know
Acquisition marketing: What it is and all you need to know

What business will say “no” to more paying customers or clients?However, the hard truth about [...]

22
Nov
B2B Search | B2B search is the secret to growing online business sales
B2B search is the secret to growing online business sales

Solid B2B search can unlock actionable insights into your business and serve up recommendations for [...]

21
Nov
aa head 2 | Holiday shopping habits unwrapped: What’s impacting consumer spending?
Holiday shopping habits unwrapped: What’s impacting consumer spending?

The holiday shopping season is upon us and retailers are keen to understand what will [...]

20
Nov
target audience marketing | Who, what, why, and where? How to define your target audience
Who, what, why, and where? How to define your target audience

Making assumptions about who your customers are and what they’re looking for is extremely ineffective [...]

19
Nov
cover image 1654028086.jpg.760x400 q85 crop upscale | 5 Strategies to optimize digital journeys for BOPIS customers
5 Strategies to optimize digital journeys for BOPIS customers

Spurred by COVID-19, Buy Online, Pick Up In-Store (BOPIS) models have been steadily rising in [...]

18
Nov
BNPL installment payments consumer finance credit cards 768x512 1 | Are consumers more loyal to merchants or BNPL?
Are consumers more loyal to merchants or BNPL?

Buy now, pay later (BNPL) made up only about 2% of all global payments toward [...]

17
Nov
contextual targeting 2048x1075 1 | Contextual targeting: Everything you need to know about it
Contextual targeting: Everything you need to know about it

Targeting your audience based on their search terms is a cornerstone for SEO. This is [...]

16
Nov
Screenshot 2022 10 05 at 12.50.54 1 | How to create viral content on TikTok in 10 easy steps
How to create viral content on TikTok in 10 easy steps

Navigating TikTok might be confusing for new brands or creators. What may be trending on other [...]

15
Nov
customer surveys blog cover | How to write better customer surveys
How to write better customer surveys

Customer surveys provide an honest and direct source of feedback that you can use to [...]

14
Nov
Top 7 Content Marketing Mistakes.jpg | The top 7 content marketing mistakes you need to stop doing today
The top 7 content marketing mistakes you need to stop doing today

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing [...]

13
Nov
7S BlogVisual OctNov2021 7SCustomers1 Full | Reduce packaging to save shipping costs
Reduce packaging to save shipping costs

Reducing shipping costs is one of the most effective ways to increase profit margins for [...]

12
Nov
aa head 1 | What is a money page, and how do you optimize one?
What is a money page, and how do you optimize one?

The most valuable pages of your website are going to be called your “money pages.” [...]

11
Nov
aa head | 2022 Holiday and festive season commerce trends: 5 Predictions
2022 Holiday and festive season commerce trends: 5 Predictions

While the last few years have brought on more than a few challenges, they’ve also [...]

10
Nov
blog 3 1650012928 | The most important social media marketing metrics to track
The most important social media marketing metrics to track

For every marketing goal, you need a metric that helps to gauge whether or not [...]

09
Nov
MIG Feature Image Template 41.png | Omnichannel retail marketing: Consumer demands then & now
Omnichannel retail marketing: Consumer demands then & now

Only 15 years ago, the average consumer used two touch points when purchasing an item. That [...]

08
Nov
AdobeStock 482504176 resized | 4 Tips to prepare for e-commerce peak season
4 Tips to prepare for e-commerce peak season

Every year, e-commerce retailers are faced with a new set of challenges during the peak [...]

07
Nov
cover2 | New retail research ahead of holiday season
New retail research ahead of holiday season

For retailers in the digital age, the holiday preparations begin months before snow blankets large [...]

06
Nov
how to delete bad google reviews 2 62a0d76f375a2 sej 1520x800 1 | How to delete Google reviews (and when you should)
How to delete Google reviews (and when you should)

Unfortunately, not all Google reviews are glowing. But when should you delete bad reviews and [...]

05
Nov
221019 lau img1 | 9 Highly effective ways to get client referrals
9 Highly effective ways to get client referrals

So you’ve put your money into building the best possible advertising campaigns. And you’re attracting [...]

04
Nov
get shop ready for black friday 2022 webinterpret 1 | Black Friday 2022: Useful facts & tips for ecommerce sellers
Black Friday 2022: Useful facts & tips for ecommerce sellers

It has always been considered one of the most relevant ecommerce opportunities during the year [...]

03
Nov
Litmus | 7 Reasons why marketing emails fail
7 Reasons why marketing emails fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, [...]

02
Nov
MIG Feature Image Template 6.png | 4 Ways to identify B2B influencers in 2022
4 Ways to identify B2B influencers in 2022

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders [...]

01
Nov
GettyImages 1074986720 | Why retailers need a mix of digital and in-person appeal to win this holiday season
Why retailers need a mix of digital and in-person appeal to win this holiday season

It’s the most wonderful time of year for consumers and retailers alike. Many Americans are [...]

31
Oct
PAYMENTS Fotolia 268902929 Subscription Monthly M | Shoppers want friction-free, one click payment on all channels
Shoppers want friction-free, one click payment on all channels

Sky-high expectations of online payment processes sees as many as 88% of UK shoppers abandon [...]

30
Oct
b1XZKzhgw3WjXljI0BAERsiVoVnfisOGu6xqbIeF | A customer experience guide to chatbots
A customer experience guide to chatbots

Chatbots are everywhere. They are taking customer experience by storm, as every website with a [...]

29
Oct
thumbnail 16675582330263888848529407732457 | The next-gen tech driving today’s digital customer experience
The next-gen tech driving today’s digital customer experience

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer [...]

28
Oct
15855489588 6c209780a9 b | What you need to know about securing your ecommerce site
What you need to know about securing your ecommerce site

Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are [...]

27
Oct
626ba9d05ddfd4ed0cdecf90 61854b8eea3290b950a310ec BFCM202021 | 2022 Black Friday ecommerce guide
2022 Black Friday ecommerce guide

An estimated $209.7 billion is up for grabs during the 2022 holiday season (November 1 [...]

26
Oct
thumbnail 16675577674368977258799520076921 | To build customer loyalty, focus on getting back to the basics of last-mile delivery
To build customer loyalty, focus on getting back to the basics of last-mile delivery

As last-mile delivery services have expanded, so too have the demands and priorities of consumers. [...]

25
Oct
f73e4fb9f5a34d659e08b7ad689d1b0f | How to win at B2B influencer marketing
How to win at B2B influencer marketing

It’s not surprising to see that influencer marketing is gaining traction with business-to-business (B2B) marketers. [...]

24
Oct
img 2022 07 cancellation journey blog 1200x630 1 | How to make the most of the cancellation journey
How to make the most of the cancellation journey

Customers canceling subscriptions are among the lesser desired situations for any subscription business. Contrary to [...]

23
Oct
Ecommerce Email Marketing v001 | eCommerce email marketing: 18 Must have emails
eCommerce email marketing: 18 Must have emails

Your customer’s email address is an elixir to help your eCommerce business succeed. With the [...]

22
Oct
220302 Creative best practises for Tik Tok v1 | Top 5 TikTok creative best practices
Top 5 TikTok creative best practices

Getting started on a new platform like TikTok can be a little intimidating – especially [...]

21
Oct
brands-losing
Brands losing a record $29 for each new customer acquired

In 2013 merchants lost on average $9 for every new customer acquired, but today merchants [...]

20
Oct
start-attracting
Start attracting audiences with content marketing

Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can [...]

19
Oct
reach-younger-generations
How to reach younger generations with TikTok tracking

TikTok is the most downloaded app, with over 1 billion users globally. These astonishing figures [...]

18
Oct
facts-about-millenials
5 Facts about millennials that definitely don’t apply to gen Z

Millennials and Generation Z are often spoken about as though they’re the same generation, but [...]

17
Oct
tik-tok-algorithm
How the TikTok algorithm works

TikTok has completely changed the game for social media marketers, and there is still much [...]

16
Oct
google-my-business-profile
How to advertise on Google Maps

There’s no doubt that at some point in your life you’ve used Google Maps to [...]

15
Oct
amazon_keywords
Amazon SEO: A comprehensive guide for sellers

How can sellers stand out among the competition on Amazon? Find out in this comprehensive [...]

14
Oct
retail holidays ideas
Influencer marketing for ecommerce vs. retail

It’s no surprise that e-commerce has rapidly grown as a result of the COVID-19 pandemic [...]

13
Oct
q commerce | 2022 Email strategy report
2022 Email strategy report

The digital space has grown rapidly in the last two years as people moved to [...]

12
Oct
aa head | How B2B companies should think about social media strategy
How B2B companies should think about social media strategy

Social media can be extremely useful for B2B brands but it is often overlooked. Despite [...]

11
Oct
The 2022 Black Friday Cyber Monday ecommerce checklist
Black Friday marketing strategies 2022

88 million Americans shopped online for Black Friday in 2021, with sales reaching $8.9 billion—a [...]

10
Oct
Instagram
The best time to post on Instagram in 2022

When is the best time to post on Instagram is an age-old question without a [...]

09
Oct
CX
CX: State of customer behaviour 2022

“When we released our first annual  State of Consumer Behavior report in January 2020, we [...]

08
Oct
cro
CRO: 5 Conversion rate optimization strategies for fashion brands

When global luxury retailer Badgley Mischka underwent an ecommerce transformation two years ago, many clothing [...]

07
Oct
seo | 8 Game-changing SEO trends for small businesses in 2022
8 Game-changing SEO trends for small businesses in 2022

Whether it’s focusing on optimizing your website for mobile-friendliness or understanding SEO performance, the latest [...]

06
Oct
abandonned cart email
Abandoned cart email guide for eCommerce

The idea that 70% of online consumers engage with your site to the point where [...]

05
Oct
understand online shoppers to accelerate your growth chart 3 1500x509 head | Understand online shoppers to accelerate your growth in ecommerce
Understand online shoppers to accelerate your growth in ecommerce

With ecommerce growth projected to continue, insights from eCommerce ON, a global study of over [...]

04
Oct
b8174150 60ff 4891 8ecf 770f2d31661e Global Payment Methods head | What are alternative payment methods and why do they matter?
What are alternative payment methods and why do they matter?

‘Alternative’ generally means unconventional or outside the mainstream. It’s something niche, specialist or with a [...]

03
Oct
research media file 04e050bd6dd766f4141dd6b5abcab864 head | How to display price discounts on the product page: Avoid these 4 pitfalls
How to display price discounts on the product page: Avoid these 4 pitfalls

Baymard’s large-scale Product Page testing shows that the product price is one of the most [...]

02
Oct
051822 athletic greens paramount 570x302 head | Advertising trends from top DTC brands in 2022
Advertising trends from top DTC brands in 2022

Leading direct-to-consumer brands in 2022 invest in advertising at the beginning and end of the [...]

01
Oct
media
Uncovering the hidden trends shaping ecommerce

New research shows how merchants must adapt to the changing nature of digital consumption. [...]

01
Oct
ecommerce holliday | The ultimate guide to ecommerce holiday planning in 2022
The ultimate guide to ecommerce holiday planning in 2022

Online spending will hit $910 billion this holiday season, up 11 percent year on year [...]

30
Sep
a head | The Retailer's Handbook: A guide for success in the new abnormal
The Retailer’s Handbook: A guide for success in the new abnormal

In today’s uncertain economic climate, priorities are shifting. And retailers are adjusting their strategies to [...]

29
Sep
EU Policies: Sustainable Consumption Pledge
European Commission invites companies to join the Sustainable Consumption Pledge

To help all economic actors reach carbon neutrality by 2050, the European Commission calls for [...]

28
Sep
aa head | A creator’s guide to growth: How to get your content seen on Facebook
A creator’s guide to growth: How to get your content seen on Facebook

We’re launching a new three-part series to help you better understand the fundamentals of getting [...]

28
Sep
email | Email list building: 5 Tips to build a high-quality list
Email list building: 5 Tips to build a high-quality list

Imagine two exactly the same businesses. Same product, same marketing campaigns, just one thing is [...]

26
Sep
q commerce | <div>Why the current Q-commerce model isn't sustainable</div>
Why the current Q-commerce model isn’t sustainable

Quick commerce – or q-commerce for short – has been heralded as the next generation [...]

25
Sep
best practice | <div>On-site search best practices for SEO & user experience</div>
On-site search best practices for SEO & user experience

On-site search is more than a search box; it’s an important aspect of how visitors [...]

24
Sep
resale | Resale report: Factors driving market growth
Resale report: Factors driving market growth

Online consignment company ThredUp has released results from its 10th annual 2022 Resale Report. The study [...]

23
Sep
media head | Social shoppers prefer checking out on brand sites
Social shoppers prefer checking out on brand sites

If you believed all the hype surrounding social commerce currently, you might think that social [...]

22
Sep
aa head | 5 Ways ecommerce businesses can become more sustainable
5 Ways ecommerce businesses can become more sustainable

Online shopping, ecommerce apps and social commerce has changed the way we shop. With just [...]

21
Sep
aa head tik tok | TikTok algorithm guide: How to go viral in 2022
TikTok algorithm guide: How to go viral in 2022

TikTok has captured the imaginations of people and organizations all over the world, inspiring quite [...]

20
Sep
Screenshot 2022 04 28 at 1.03.39 PM 1024x582 head | The future of fashion is live
The future of fashion is live

After the disruption caused by the coronavirus pandemic in 2020, the global fashion industry is [...]

19
Sep
luxury industry | How NFTs will transform the luxury industry
How NFTs will transform the luxury industry

The luxury industry is not immune to disruption in society and commerce. In fact, it [...]

18
Sep
ecommerce retail holiday shopping
How retailers are preparing for an early holiday shopping season – and last-minute shoppers

Meeting customers when and where they want to shop is just the beginning. Every year [...]

17
Sep
Copy of video content 571x500 head | How to use videos to promote your business on Google
How to use videos to promote your business on Google

No matter what platform you post content on, videos content typically results in higher engagement [...]

16
Sep
social commerce
Social commerce is having more than a moment

Brands not embracing social commerce, or at least testing the water, will be left behind. [...]

15
Sep
Using foot traffic data to discover retail success
14 September 2022

What defines retail success? Brand? A great product? Or is it something else? Location and [...]

Planning to beat the holiday rush on Twitter
13 September 2022

Holiday hype begins well before the seasons change. It may be summer now, but the holidays [...]

Current privacy laws in the US and what’s coming next
12 September 2022

The topic of data privacy seems to be on everyone’s lips these days, and not [...]

10 DTC marketing strategies to dazzle consumers right where they are
11 September 2022

As technology makes it easier for today’s consumers to discover new products, the prospects you’re [...]

4 Things retailers must do before the 2022 holidays
10 September 2022

The holidays are behind us. The November and December rush leaves most companies exhausted and [...]

Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity
9 September 2022

In search of new social marketing opportunities beyond Instagram, beauty has found its way onto [...]

payments
Prepare your payments for peak season

With peak season looming on the horizon, it’s time to make sure your payments are [...]

08
Sep
metaverse payments
Payments in the Metaverse:(Almost) everything you wanted to know

Metaverses have quickly become innovation hubs where new financial technologies and business ideas are [...]

07
Sep
Audience hijacking online news howto learn retail
Audience hijacking: How to prevent your online customers from being shoplifted

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers [...]

06
Sep
retail holidays ideas
5 ways retailers can prepare payments for the peak season rush

Ecommerce payments experts Tyler Heun and Maxime Colas share insights into how retailers can prepare [...]

05
Sep
ILO Germany
The German Supply Chain Act — Steps you can take to comply

The German Act on Corporate Due Diligence in Supply Chains — also known as [...]

04
Sep
SMS Marketing
SMS marketing 101: How to get a response every time

Getting the required prior consent (“opt-in”) from your customers isn’t easy, text software seems [...]

03
Sep
AI eCommerce translation
Using AI-assisted translation to get your multilingual content to market faster

If your product is your business, time to market is critical. And if you [...]

02
Sep
post-pandemic eu consumer online shopping habits
Online shopping habits of the post-pandemic EU consumer

The Covid-19 pandemic, apart from many other things, changed the pulse of shoppers in [...]

01
Sep
Cryptocurrency and its role in retail
31 August 2022

Cryptocurrency can feel like another language, but we’ve been here before. If you’re a [...]

Shoppers decide what makes a great in-store experience and here’s what they want
30 August 2022

What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer [...]

A pulse check on shopping habits worldwide
29 August 2022

Almost 2 years into the pandemic, digital transformation has accelerated, and shoppers have turned [...]

Generation Z: Online shopping habits and behaviour
28 August 2022

Generation Z, what do we know about them? Who are they?  What are their [...]

Instant commerce: Quantifying the long-term opportunity in rapid delivery
27 August 2022

Instant commerce (also known as instant needs) fills a gap in the market by [...]

Micro tracking vs macro tracking – What’s the difference?
26 August 2022

Monitoring how your customers move through the buyer’s journey is critical. It helps you [...]

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