Industry Insights Blog

Last stage of PSD2 is incoming, but the road ahead is still fraught with danger for TPPs

12 Sep: Last stage of PSD2 is incoming, but the road ahead is still fraught with danger for TPPs

With the September 14 deadline, the market is not fully prepared for it, which may leave customers vulnerable to service failures and fraud when accessing their bank data and carrying out payments online. For card payments this has been recognised and it looks like another 18 months will be given to get things right. Unfortunately, for TPPs who are brought…

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

11 Sep: Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise brands, when asked if companies…

Do influencers need to tell audiences they’re getting paid?

10 Sep: Do influencers need to tell audiences they’re getting paid?

In 2018, 19% of all U.S. consumers — including 36% of those aged under 25 — purchased a product or service because a social media influencer recommended it. Unsurprisingly, U.S. companies have taken note: 75% relied on influencer marketing in 2018 and 92% of marketing managers declared their belief in its effectiveness.
The Federal Trade Commission (FTC) has taken note. Concerned that commercial interests…

16 social media updates for marketers in 2019..

09 Sep: 16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, even though one would assume it’s…

How next-generation algorithms could impact your marketing strategy

08 Sep: How next-generation algorithms could impact your marketing strategy

Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing strategies. And dozens of other…

Personalization vs

07 Sep: Personalization vs. intrusion: How a mix of artificial and human intelligence can create balance

Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very near future—if they haven’t already been. By 2020, businesses that use AI to uncover new insights will take $1.2 trillion each year from competitors that don’t, according to Forrester. For digital marketers, AI brings many advantages, including help in understanding data more quickly and acting more…

A new (Augmented) Reality for brands and retailers

06 Sep: A new (Augmented) Reality for brands and retailers

Companies that don’t make use of augmented reality technologies may soon find themselves unable to compete. Picture this: It’s 2020, and Andrea, a 22-year-old student about to graduate from a top-tier school on the West Coast, has a summer internship FaceTime interview scheduled with a prestigious private equity fund for which she’s been preparing for weeks. Ahead of the call, she…

High GDPR fines: German Data Protection Authority joins the club

05 Sep: High GDPR fines: German Data Protection Authority joins the club

The Berlin Data Protection Authority (Berlin DPA) recently announced that it will issue a multimillion-euro fine for breach of the EU’s General Data Protection Regulation (GDPR), a significant step change in its GDPR enforcement approach. The Berlin DPA’s most significant penalty to date includes two fines on a company totaling €200,000. In that case, as with the latest announcement, the…

Do you want to increase in-store visits through e-commerce?

04 Sep: Do you want to increase in-store visits through e-commerce?

Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing it has reduced the uncertainty on the decisions to be taken to improve results, all thanks to specific information, which allows better decisions, based on the same data and their evolution.
The use of tools to measure and optimize points of sale is increasingly common in retailers:…

PSD2: Are you ready for the deadline?

03 Sep: PSD2: Are you ready for the deadline?

Like many recent inventions, digital banking and e-commerce have made our lives substantially better. Designed to save time and money, they’ve empowered consumers, created thriving marketplaces and allowed businesses to embrace asset-light business models. Open banking was quick to follow, allowing consumers to benefit from better deals, access to new products and services, and to have better control over their…

How shoppers search online while in-store

01 Sep: How shoppers search online while in-store

Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years. But that’s not necessarily bad news.
To…

As DTC brands grow up, customer service becomes a bigger headache

30 Aug: As DTC brands grow up, customer service becomes a bigger headache

For young companies like Rent the Runway, success has brought about some pain. Because of a marked increase in demand, the clothing rental company has had difficulties with both its warehouse technology and keeping up with stock. It even sent out an email to customers saying bluntly “We’re Sorry” and promising to bulk up its customer service staff, according to…

A ‘Like’ button on your website? Then you are a joint data controller with Facebook

29 Aug: A ‘Like’ button on your website? Then you are a joint data controller with Facebook

In a judgment of 29 July 2019 (Fashion ID GmbH & Co, C-40/17) the European Court of Justice ruled that operators of a website that features a ‘Like’ button are controllers jointly with Facebook. This means they must make an arrangement with Facebook in order to define their joint data protection obligations. The operator itself will also need to inform users and (in principle) seek…

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

29 Aug: Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”

Cross-Border Commerce Europe launches the first edition of the “Top 20 Marketplaces Cross-Border Europe”. An annual analysis of the best European owned Cross-Border B2C platforms.
Brussels, 29 August 2019. Cross-Border Commerce Europe, the platform for Cross-Border eCommerce in Europe, launches a study that maps the 20 best Marketplaces in the sector, zooming in on their Cross-Border performance. The total Cross-Border market of…

New EU rules on e-commerce

28 Aug: New EU rules on e-commerce

The European Commission has been working to break down online barriers that prevent people from enjoying full access to all goods and services being offered by businesses in the EU. Ending unjustified cross-border barriers, facilitating cheaper cross-border parcel deliveries, protection of online customer rights and promoting cross border access to online content are some of the ways to achieve the Digital…

How digital is changing retail across EMEA

27 Aug: How digital is changing retail across EMEA

Digital adoption is sweeping the globe. Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints. The uptake of mobile phones and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.
Shoppers around the world no longer…

Data, analytics fuel real-time customer experience

26 Aug: Data, analytics fuel real-time customer experience

Marketers may be able to deliver more relevant, personalized experiences to consumers by defining the customer journey, leveraging data and machine learning, and monitoring performance. In today’s customercentric environment, delivering superior experiences can create competitive advantage for brands. However, many marketers face challenges providing highly personalized, real-time experiences to consumers across websites, mobile apps, call centers, retail stores, and other…

Seven ways B2Bs can use social media to boost conversion rates and generate leads

25 Aug: Seven ways B2Bs can use social media to boost conversion rates and generate leads

Most companies recognize the importance of social media. But recognition isn’t the same as understanding, and confusion around its value has led B2B companies to view social’s utility through a narrow lens. Most B2B companies don’t believe B2C social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or company updates. But…

Trendline on Black Friday/Holidays

23 Aug: Trendline on Black Friday/Holidays

Black Friday marks the start of the shopping season, as retailers and analysts watch to see how trends and early indicators play out in the weeks between the sales kick-off and the holidays themselves. 
The complete reckoning for the shopping period each year isn’t known until there is a full tally of in-store sales figures. Last year, holiday retail sales grew…