Industry Insights Blog

Has the Amazon beauty reckoning finally arrived?

02 Apr: Has the Amazon beauty reckoning finally arrived?

When Sephora and Ulta officially closed all stores last week to follow U.S. government mandates around controlling coronavirus, beauty brand holdouts began to seriously reconsider distribution elsewhere — namely Amazon. For luxury, prestige and the indie beauty brands, the platform’s proposition in a Covid-19 climate is more than tempting.
Beauty and personal-care products interestingly clear Amazon’s new shipping restrictions announced last…

Why focus on micro-influencers for better marketing in 2020

31 Mar: Why focus on micro-influencers for better marketing in 2020

The ANA’s first Influencer Marketing Conference in New York last year brought tons of insights from attendees on what to expect in the niche. The takeaways are many, but this one from Karla Ruiz is worth sharing once again: “Forget about vanity metrics (likes and followers). Trust is still the No. 1 most important quality look for social media influencers.“…

Most popular luxury brands items bought online

30 Mar: Most popular luxury brands items bought online

Nothing can predict sales and future growth for a luxury brand quite as well as its popularity online right now. That’s why we’ve analysed how the world’s top luxury brands are ranking online and what’s making them so popular among affluent consumers in 2019.
Because the share of online interest is a reliable indicator of future sales, we expect the luxury brands…

Fashion and beauty brands are taking AR more seriously

29 Mar: Fashion and beauty brands are taking AR more seriously

Augmented reality is driving sales on top of engagement for fashion and beauty brands that are investing in the technology, either through social media platforms or on their sites. On e-commerce sites, viewing 3D models in AR increases conversion by up to 250 per cent. While AR skills are still nascent, tech platforms are investing in tools to make it more accessible.
Last week,…

It’s time to think omnichannel shopper, not just omnichannel

28 Mar: It’s time to think omnichannel shopper, not just omnichannel

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
As online capabilities have grown, the industry has largely concentrated on developing…

3 Simple and effective email marketing analyses to determine ROI

27 Mar: 3 Simple and effective email marketing analyses to determine ROI

Today it’s not enough to know how an individual email campaign performed on a one-time basis.  To learn whether or not your company is deriving true value from email marketing, you need both broader and deeper perspectives offered by program- and list-level analyses.
While standard email campaign performance metrics like delivery, open and click-through rates have their place, without looking beyond them…

4 Customer journey maps and why you might need them all

26 Mar: 4 Customer journey maps and why you might need them all

The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to know your customer is just the first step. Understanding the journeys customers take to find, engage, and eventually advocate for your product is how you create…

4 Top strategies for combating customer returns

25 Mar: 4 Top strategies for combating customer returns

Whether you’re a budding ecommerce brand or a long-established company, you’ve probably been affected by rising customer returns. Unfortunately for online merchants, ecommerce returns have reached staggering heights. In 2017 alone, American consumers returned $351 billion in online and offline purchases (NRF).
Though returns are particularly prevalent in the fashion industry, where nearly nine out of 10 US shoppers have admitted to…

Is the consumer-goods industry ready for the new world of work?

24 Mar: Is the consumer-goods industry ready for the new world of work?

The skills that made consumer-goods companies successful in the past won’t be good enough for the future. Companies need to start preparing for skill shifts now. The next decade or two will likely bring about the biggest disruption to work and employment since the Industrial Revolution in the 19th century. In that era, machines replaced more than half of workers in some…

eCommerce sites need to respond to some or all negative user reviews (87% of sites don’t)

23 Mar: eCommerce sites need to respond to some or all negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision.
During our large-scale product-page usability testing, 95% of users relied on reviews to evaluate or learn more about products. In some cases users would even rely on the review descriptions instead of the information provided by the site…

5 AI use cases for ecommerce brands in 2020

22 Mar: 5 AI use cases for ecommerce brands in 2020

You’ve probably heard the hype for a few years now. But did you know that the majority of CMOs plan to add AI and machine learning to their marketing strategy over the next three years?  Artificial intelligence is primed to truly revolutionize the retail and e-commerce space within the next 12-24 months, and merchants are beginning to experiment (and open new…

Give your female shoppers what they really want – time

21 Mar: Give your female shoppers what they really want – time

Across the region, for every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks to breakfast cereals, some brands are still creating unnecessarily gendered versions of products where often the only unique feature is pink or glammed up packaging.
But that doesn’t mean there aren’t opportunities…

4 Strategies to make your sales funnels convert in 2020

20 Mar: 4 Strategies to make your sales funnels convert in 2020

As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels. You’ve seen the ads, read the blogs, watched the tutorials and tried your hand at implementing sales funnels in your own business. But for some reason, you haven’t hit the…

How luxury brands can win during a crisis

19 Mar: How luxury brands can win during a crisis

The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. With markets in turmoil and uncertainty at peak levels, CEOs of brands — both in and out of the luxury industry — are asking me: What now?
Nearly all sectors have felt an impact. With several…

Beyond discounts: Retailers offer frequent shoppers out of the box perks

18 Mar: Beyond discounts: Retailers offer frequent shoppers out of the box perks

Retailers are embracing shopping rewards programs that offer bonuses beyond coupons. As brick and mortar and e-commerce retail struggle to navigate the current landscape, loyalty programs can act as a bridge to shoppers amid the Covid-19 crisis.
A shift in customers’ expectations in recent years has led more retailers to adopt unique perks that reward frequent shoppers in experience-focused ways, not just…

How to avoid a social media crisis during COVID-19

17 Mar: How to avoid a social media crisis during COVID-19

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic.
With most business…

Experts decode Generation Z

16 Mar: Experts decode Generation Z

Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to 2012. Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.
Climate anxiety
The cold, hard truth about climate change and its impact has not been lost on many Gen…