Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the…
Industry Insights Blog
Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities. A strong brand voice is a living, breathing manifestation of your brand promise. This voice comes from a much deeper place than stringing together clever words and phrases to sell products. An authentic brand voice solves problems, delivers a great…
The electronics supply chain, for the past year, has been marked by component shortages, lead-time extensions and tariff uncertainties. Nevertheless, it’s been a good year for component manufacturers and distributors—many of which have reported record quarterly sales during 2018. In 2019, IDC projects, the supply chain writ large is poised to transition from a cost center to an “opportunity center” as digital transformation…
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it’s always been easy to get your data, and it’s also increasingly more difficult to understand what you can do about it. There exists today a delicate balance between innovation-stifling regulation and lawless, reckless abandon in a…
Between historic bankruptcies, amazing advancements in technology, devastating consumer data breaches and a blockbuster end-of-year sales season, 2018 was a roller coaster for shoppers and retailers alike. It also set the stage for the year ahead. Will stores be able to build off of the holiday season? What will the industry be buzzing about? The staff at Retail Dive looks ahead…
What 2019 Will Mean for Millennial Commerce and Payments The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Sift through the ambivalent reports about that consumer segment — steady advancing toward their peak earning — to figure out how to best sell to them, serve them up worthwhile transactional…
Voice commerce holds promise. But at the moment, more consumers are turning to voice assistants to research products than add them to their cart. Why is that? Despite the proliferation of Alexa-enabled Amazon devices and growing competition from Google Home and smaller players, there are twice as many monthly smartphone voice assistant users compared with monthly smart speaker users (90.1 million…
Ten years ago, Robert Gentz and David Schneider founded what has become Europe’s biggest fashion e-commerce player. Now, Amazon is targeting their turf, but the duo has bigger plans: an operating system for fashion. While the US and China have birthed technology tech goliaths like Google, Facebook, Apple, Amazon, Alibaba and Tencent, Europe has produced only a handful of major…
There is no doubt that the bar has been raised high by ecommerce giants for shorter delivery times and free delivery, and consumers now expect this from retailers large and small. This year’s Alibaba Singles Day smashed all previous records, hitting $1 billion in sales in just 85 seconds. In its first hour, sales figures reached almost $10 billion, with…
E-commerce is as much about the experience customers have to interact with your brand’s site as it is about the product and price. There are a lot of options for consumers shopping online. Creating an experience that prioritizes convenience, trust, familiarity, and efficiency is key to running a successful e-commerce business. Whether you are working on creating a new experience from…
Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most US consumers have responded to the technology with a noncommittal shrug. Here are four key trends you can expect out of mobile payments in 2019.
No. 1: Proximity Mobile Payment Growth Will Remain Tepid
Proximity mobile payments—those used at the point of sale—haven’t quite…
GDPR and PSD2 are two legal initialisms that have both generated a great deal of press coverage in recent months, but they are seldom considered together. There were around 122 billion non-cash payments in the European Union (EU) in 2016, with card payments accounting for 49% of all transactionsi and the trend is continuing: UK Finance recently reported that UK debit…
In November 2018, Germany’s first fine under the General Data Protection Regulation (GDPR) was imposed — and it was much lower than many expected. The favourable outcome of the proceedings for the defending company demonstrates that, with a proper defence strategy, GDPR infringements may not necessarily end in a worst-case scenario for companies.
In July 2018, Knuddels GmbH & Co. KG…
As retailers have been making last-ditch efforts to get consumers to open their wallets for the holidays, repeating Black Friday-type promotions, they have also been thinking ahead, to what’s coming in the new year. Among the many things on their minds are the wild cards that could pose risks to their business. For one, the sector is waiting to see what will…
Since the GDPR came into force in May 2018, all European data protection authorities have the power to issue fines for breaches of data privacy and non-compliance. But have they used them? This article explores the first seven months of GDPR enforcement. The introduction of the General Data Protection Regulation was one of the most hotly anticipated developments the business…
The European Parliament has approved plans to make banks slash fees on cross-border euro payments between EU countries that are in the euro zone and those that are not. Currently, there is no difference for euro area residents or businesses if they carry out euro transactions in their own country or with another of the 19 euro area countries.
However, residents…
1. Know Your Audience And Their Interests
Know your audience and the social media channels where your consumer lives online.
Before you select influencers, you need to clearly define your target audience. Take some time to consider:
Who is your target market?
Determine demographics such as age, gender, education level, income, marital status, location and more.
What are their interests?
Are they interested in fashion and beauty,…
The days when brands used social platforms only for top-of-funnel hype are long gone. With two-thirds of users purchasing directly from social media posts at least once in the past year, platforms are quickly rolling out additional commerce features. And brands are buying in: 65% have adopted at least one commerce feature on Facebook and Instagram, a 5% jump from May, according…
Chances are, you may have heard about the 80-20 rule, or the Pareto Principle. The Pareto Principle is named after Italian Economist, Vilfredo Pareto, who observed in 1896 that 20% of the people in Italy owned 80% of the land. This principle has since been observed to be true in the areas of economics, software, business and many other areas.
The…
Instagram announced two significant milestones: the social channel reached 1 billion monthly users and it rolled out a platform called IGTV, a mobile-first, YouTube-esq, social experience curated to longer, vertical videos. It’s Instagram’s way of bringing brands closer to audiences and allowing people to discover them.
For the brand communicator, it’s more content to create. We’re in the story-tizing era, and 1 billion users…