Industry Insights Blog

The 6 best emotional brand connections that build loyalty

11 Jul: The 6 best emotional brand connections that build loyalty

Customer experience design is all about putting the customer first to build and deliver solutions that are both memorably helpful and enjoyable. But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences.
Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations….

How to use Instagram Stories templates for your brand

09 Jul: How to use Instagram Stories templates for your brand

Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully creating their own branded stories that have a uniform color, tone, style, and format. It makes creating on-brand content super easy so you’ll never fall behind on posting to stories and growing your business. In this post, you’ll learn everything you need to know about using…

Could Libra launch herald the mainstream use of cryptocurrency in retail?

08 Jul: Could Libra launch herald the mainstream use of cryptocurrency in retail?

eBay, Farfetch, Facebook and PayPal are among the partners set to launch the new Libra cryptocurrency next year. The Libra launch, announced today, could be a first step towards the mainstream use of cryptocurrency in retail. But plenty of factors, not least consumer trust, could hold that back. Today’s announcement of the new blockchain-based cryptocurrency came first from Facebook, which…

Welcome to the next era of social media marketing

07 Jul: Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its focus to private, messaging platforms…

Convenience and customer engagement don’t need to be mutually exclusive

06 Jul: Convenience and customer engagement don’t need to be mutually exclusive

The retail landscape is fast evolving, shaped by changing customer demands, the growth of online retailers, increased competition and advances in technology. Regardless of these changes, the customer remains at the heart of the retail ecosystem. Retailers need to do all they can to deliver an excellent customer experience, streamline the shopping process and meet shopper requirements. Many retailers are…

Want to make the most out of Display Advertising for your ecommerce business?

05 Jul: Want to make the most out of Display Advertising for your ecommerce business?

Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform.
If you are feeling a little intimidated or aren’t sure where to start, know that there is enormous potential on the platform. Your ads…

How to keep employees connected to customers

04 Jul: How to keep employees connected to customers

Developing an understanding of your customer to build a successful product or business model is not just a data crunching game. Quantitative market research and analytics are important and useful, of course. But when it comes to identifying breakthrough ideas, individual customer experiences can be uniquely powerful.
Responsibility for acquiring qualitative customer insights is often outsourced to a market research firm….

Personalization is powerful, but still not a priority for many marketers

03 Jul: Personalization is powerful, but still not a priority for many marketers

40% of executives agree that personalization drives business results, yet 46% aren’t where they’d like to be on implementation, finds new research from Forbes. What are the challenges and what sets the leaders apart? Available in a handful of regions for now, Amazon new recommendation service enables marketers to incorporate product recommendations and tailored search results on websites, in apps, and…

eCommerce trends for 2019 and beyond

02 Jul: eCommerce trends for 2019 and beyond

Here’s a look at some recent ecommerce trends you should know: It’s a commonly held belief that ecommerce businesses are all B2C; however, there’s recent data to show that not only is that untrue but that the B2B ecommerce sector is growing rapidly. Today, 75% of the B2B buying process takes place online. And according to one report, B2B ecommerce may…

Pinterest broadens e-commerce capabilities with 'Complete the Look' tool

01 Jul: Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

Pinterest has launched a new “ Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in similar images such as hats, sandals and sunglasses. Why we should care
Pinterest has…

Five benefits of converting to digital packing slips

29 Jun: Five benefits of converting to digital packing slips

Upon making an online purchase, your customer receives a digital receipt as their first post-purchase touchpoint and you’ve succeeded in keeping their attention. Next, an email notification that their order has shipped hits their inbox and further builds the anticipation. For many retailers, the post-sale communication ends here. While a packing slip is sometimes included in the order, it is…

Twitter's testing a new carousel ad format for app install campaigns

28 Jun: Twitter’s testing a new carousel ad format for app install campaigns

Twitter is once again trying out carousel ads, this time with a new format which would provide those running app install campaigns with the opportunity to add multiple images for context. As you can see in this example (via Sam Schmir), the new format would enable app advertisers to include multiple, swipeable images in a single ad. It’s not clear if…

The complete guide to Instagram influencer rates in 2019

27 Jun: The complete guide to Instagram influencer rates in 2019

Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Fyre Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry?
For most Instagram influencers, a sponsored post involves a lot more work than posting an orange square….

How brands can grow in a volatile marketing world

26 Jun: How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical state of the world. Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. …

How a new entrant navigates a crowded subscription market

25 Jun: How a new entrant navigates a crowded subscription market

Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade.
The service, to be called Nuuly when it debuts later this summer,…

Supply chain & logistics marketers: Trends to watch

24 Jun: Supply chain & logistics marketers: Trends to watch

So, where is content marketing headed in 2019? Marketing budgets are still on the rise, and supply chain and logistics companies are increasingly seeing the value in  moving to an inbound marketing strategy driven by original content. These are the six notable trends to consider when planning your 2019 content marketing strategy.
1. Video
Video is currently the most popular form of content…

Gmail’s updated Promotions tab empowers brands with exciting tools

22 Jun: Gmail’s updated Promotions tab empowers brands with exciting tools

The days of a text-based inbox are behind us. Gmail has recently rolled out the most visual inbox update ever, giving marketers a way to start the new year with a bang!  The new Gmail promotions annotation allows marketers to go beyond utilizing traditional email subject lines to advertise their promotional details. With the new Promotions tab annotation available within…