Industry Insights Blog

Understanding shifting customer needs

23 Jan: Understanding shifting customer needs

Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days, changing demographics worldwide drive it faster than ever. Once, marketers could convince customers to buy products through emotional appeals and sleek advertising, and companies could count on customer loyalty. Today, changing demographics and widely available information have changed marketing forever. …

Forget store traffic and bag count: Gauging retail performance in an online world

21 Jan: Forget store traffic and bag count: Gauging retail performance in an online world

Marshal Cohen has religiously visited the same stores every holiday season since 1999. But rather than snapping up bargains and favorite gifts for friends and family, the chief retail industry adviser is there to scrutinize the purchasing habits of others as online shopping upends the retail business.
Major shifts in consumer behavior and preferences have forced Cohen, who works for market research…

8 Digital marketing trends for 2020

20 Jan: 8 Digital marketing trends for 2020

2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron. Below is a summary of the top 8 marketing trends we will see explode in 2020.
1. Predictive marketing
We are living in…

Augmented retail: The new consumer reality

19 Jan: Augmented retail: The new consumer reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Many of us feel our lives getting busier. And according to a recent Nielsen global survey, nearly two-thirds (64%) of respondents confirm it. They say that their lives are busier…

“Personalization” voted 2019 marketing Word Of The Year

18 Jan: “Personalization” voted 2019 marketing Word Of The Year

The Association of National Advertisers’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target. Since 2014, the ANA has surveyed its members to identify the marketing word of the year. This year the winner was “Personalization.” As in years past, the ANA staff identifies a list of finalists and then…

The future of retargeted marketing is direct mail

17 Jan: The future of retargeted marketing is direct mail

The next stage of retargeted marketing blends physical mail with digital intelligence. Digital technology has made a profound impact on marketing. Using retargeting-ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging. But some marketers have leaned too heavily on digital retargeting, which has led to widespread consumer wariness of digital ads. In…

eCommerce will be biggest retail channel by 2021

16 Jan: eCommerce will be biggest retail channel by 2021

With the majority of the global population now online, retail is undergoing a digital revolution that spans ecommerce and physical stores. According to data presented during a Euromonitor webinar, ecommerce is going to drive 60 percent of total global retail sales growth in the coming years, and it will become the largest retail channel in the next two years out of…

Email send time matters — a lot

15 Jan: Email send time matters — a lot

You might have the absolute perfect email for shoppers, but if it doesn’t get in front of them at the right time, they’ll never even see it. This recognition has led to years of marketers thinking through send time optimization, trying to find the best time of the day to boost opens and clicks by conducting rigorous testing and analytics, which…

Detailed email marketing insights spanning 20 industries

14 Jan: Detailed email marketing insights spanning 20 industries

Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results.
And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign data, but we didn’t have…

The best time to post on Instagram in 2020

13 Jan: The best time to post on Instagram in 2020

When is the best time to post on Instagram?  Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST. But is that the best time to post on Instagram for your business? Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best…

Think with Google contributors share their marketing pearls of wisdom

12 Jan: Think with Google contributors share their marketing pearls of wisdom

It’s that time of year again — a moment to reflect and refresh. Below are 10 marketing pearls of wisdom we’ve heard from Think with Google contributors around the world this past year. We hope they’ll inspire your work in 2020, whether that means rethinking a long-held approach, launching a new campaign, or encouraging you and your team to take a…

Google introduced the newest addition to mobile search ads — lead form extensions

11 Jan: Google introduced the newest addition to mobile search ads — lead form extensions

Recent data shows that mobile conversion rates are lower than desktop. To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help…

Top 10 content marketing trends to watch for in 2020

10 Jan: Top 10 content marketing trends to watch for in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy of content creation, but knowing which type, channel…

amsterdam customer engagement forum

09 Jan: Customer Engagement Forum with KLM, Google & Emesa

Join the Airship team at Hotel Andaz in Amsterdam on January 16th for a morning conference about the future of Digital Customer Engagement. Learn from industry leaders at KLM, Emesa & Google on how to create digital experiences that drive exponential value for customers and brands alike. Ideal for CMOs, CDOs, Heads of eCommerce, Heads of CRM, Heads of Mobile… Use the coffee breaks to network with fellow Marketing & Product Leaders from top brands.

Three predictions for retail relevancy in 2020

09 Jan: Three predictions for retail relevancy in 2020

Heading into a new decade, savvy retailers are firming up their strategies for success — especially when it comes to driving customer engagement at store-level.
As 2020 approaches, retailers are ready to innovate and adopt new concepts — from innovation to immersive experiences — to improve their customer relevancy going forward. Many of these concepts will be front and center at…

Is free shipping sustainable for retailers?

08 Jan: Is free shipping sustainable for retailers?

Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less frenzy than in previous years, when the traditional start of the holiday retail season made headlines for stampeding crowds racing in for doorbusters and desperate parents fighting over the last Tickle Me Elmo toy.
To be sure, Americans shopped in record numbers this year. The National…

11 Proven PPC strategies for your ecommerce site

07 Jan: 11 Proven PPC strategies for your ecommerce site

This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors. In this article, I’m going to discuss 11 PPC…

7 Micro-influencer trends for 2020

06 Jan: 7 Micro-influencer trends for 2020

By now, your brand has likely moved beyond the narrow definition of an “influencer” as a celebrity personality with millions of followers. Assuming your organization is engaged in influencer marketing at all, you likely have begun to leverage micro-influence—followings in niche areas relevant to your target audience.
Influencer marketing platform SocialPubli has released a study after surveying nearly 3,000 micro-influencers (here,…

Simple, mobile and personal: 6 predictions for retail in 2020

05 Jan: Simple, mobile and personal: 6 predictions for retail in 2020

Change, they say, is the only constant and this is particularly true in retail. Although the prevailing narrative around physical stores is negative, more shops opened than closed globally last year. We humans will always enjoy the experience of picking up and playing with products, and the convenience of taking them away with us. What is changing is how we do…

Top 5 not-so-obvious social media marketing mistakes you must avoid

04 Jan: Top 5 not-so-obvious social media marketing mistakes you must avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account.
OK, cool. Now that that’s handled, let’s…