Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.
Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands…
Walmart is looking to create virtual fitting rooms for its online shoppers. Last week, the company announced it would acquire Zeekit, a startup that has worked with ASOS, Adidas and other brands on building technology that lets customers virtually try on clothes before they buy them. Terms of the deal were not disclosed. Through Zeekit, customers upload photos of themselves and…
Snap is making a big bet on AR shopping. The parent company of Snapchat has bought Vertebrae, a company that lets brands create and manage 3D versions of their goods. Vertebrae’s 50-person team will keep developing the platform for existing and new clients, according to a Snap spokesperson. The idea is that a company can easily upload visuals and other information…
TikTok is a world of entertainment, creativity and discovery. The power of our community combined with our technological innovations allow us to build engaging products for brands and partners. We’re excited to globally launch Spark Ads to enable brands to grow through real connections with our community by elevating and sharing relevant, native content.
When we created Spark Ads, we looked…
Diversity and inclusion is a hot topic, and so it should be! As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world.
“Normal casting to me is a process that strives for representation and in many cases, strives to simply portray the world as it actually is instead…
If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You’ll ignore requests for help. You’ll miss feedback on your products. You’ll be out of the industry loop. If you don’t listen, you won’t know what’s going on. This social listening guide is going to show you how to hear…
Seriously, it’s…
The retail industry is a highly competitive, challenging and constantly evolving environment. Customer shopping behaviors are increasingly hard to predict, and retailers must constantly innovate or risk becoming redundant. The COVID-19 pandemic, which has heavily impacted the retail industry, is a prime example of this.
Driven by technological advances, social and economic shifts, and a desire for expanding sales opportunities, rolling…
If you thought Pinterest was a platform just for click-happy pin hoarders full of happy visualizers, you are missing out on a boatload of potential customers for your eCommerce store. Pinterest is the 14th largest social media network in the world (ahead of Twitter, but relatively smaller than Facebook, Instagram, YouTube, and the other social media behemoths). Don’t let the relatively…
As regulations around consumer privacy tighten, D2C brands will need to lean more heavily on first-party data to drive engagement and acquisition. Last year, Google announced its plan to eliminate its support for third-party cookies in the name of consumer privacy. But the more recent announcement that it won’t replace those cookies with alternate IDs is another step towards a “privacy-first…
Since the rise of social media, more and more brands have found ways to leverage growing platforms to influence shoppers to buy their products. It’s no surprise that Amazon.com had the foresight to acquire Twitch back in 2014 for $1.1 billion, and it’s also why Walmart acquired 7.5 percent of TikTok this past year. And now, with social commerce expected…
All too often, when we talk with leaders about customer experience, they’ll nod their heads knowingly and say something along the lines of, “We provide great customer service.” Or they might relate a tale of some time when an employee went above and beyond to fix a customer’s problem.
But customer service is just one aspect of the entire customer experience….
Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way you promote your content can make a difference in your audience’s behavior. Nonetheless, B2B content marketing does have one major thing in…
As providers like Affirm, Klarna, Afterpay and Sezzle gain steam among major retailers, the trend is trickling down to local businesses. One company tapping into this market is Sunbit, whose strategy is to provide small and medium-sized merchants — especially those with a localized presence — with the same financing tools that big BNPL players have brought to retailers. Many installment…
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.
‘Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for…
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most educated, influential, and technologically-experienced generation the world has ever seen. They are the first generation growing up with access to all of the information and resources they will ever need right in their back pocket…
Every day, your customers are exposed to over 4,000 advertisements, including yours. Long term, this means your customers are gradually becoming de-sensitized to your advertising, no matter how much time and effort you are putting into it. So what’s a brand to do? There is no single solution that works for every business, but one marketing technique works for every customer:…
The SEO industry is unpredictable just like algorithm updates that Google launches from time to time. The industry is so volatile that if an SEO goes into hibernation and wakes up after a year, the person may start sensing a generation gap. So, much is happening around the world of SEO and you want to be on top of all these to…
During COVID, many retailers have seen an increased number of customers buying online, which made 2020 the year of customer acquisition. Many companies are now struggling to retain them. Email and customer loyalty teams need to transform new customers into long-term revenue streams. Since email is the most commonly used tool to communicate with new online customers, companies need to leverage it…
Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success. Your long-term goals for increasing revenue are important, but it’s important to have shorter-term, incremental goals to build visibility in search, drive more traffic, and convert customers, as well.
Monitoring and measuring key performance indicators (KPIs) gives you that high-level view…
New Value-Added Tax (VAT) rules for online shopping enter into force today to simplify life for all businesses and introduce more transparency regarding pricing and consumer choices.