Amazon announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands. Iconic American fashion house, Oscar de la Renta, unveils the first store featuring its Pre-Fall and Fall/Winter 2020 collections, inclusive of ready-to-wear, handbags, jewelry, accessories, and a new perfume, with childrenswear coming soon. More brands will launch within Luxury…
Industry Insights Blog
Once you’re ready to hit the ground running with your influencer campaign, it’s time to put all terms in writing. This critical step protects your brand and your influencer from mismanagement, unforeseen circumstances, and more.
As you begin to build an influencer contract, how do you know what you to include? This is an important question. There are a few high-level…
Major brands including Dunkin, Sephora, Red Bull, Maybelline and Louis Vuitton have already made their debut on Instagram Reels, the platform’s TikTok-style feature, with Maybelline’s video starring model and influencer Nikkie De Jager, who lip-synced to the brand’s jingle while applying makeup. Facebook-owned Instagram wants to create the next hot social media craze with Reels, drawing on the interest in…
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey showed that 32 percent of U.S. consumers shopped online with a brand they hadn’t before COVID-19.1 This is an opportunity for businesses to connect with new customers, but it’s also…
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely relied on a reach-based model where marketers look to get individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to…
Scrolling through Instagram during the initial few months of the coronavirus stay-at-home efforts, one may have noticed people posting at-home facial tutorials and sharing skincare routines right alongside selfies tagged #makeupfree. Spending more time at home than usual, possibly with more time on their hands than usual, a number of people may have taken to wearing more than one kind…
We are all still in the throes of the pandemic and there is no real end in sight. In this ever evolving, ever changing marketing landscape, there is no certainty as to what our new future is going settle down to look like.
But we certainly do know one thing: our customer behaviours, needs and expectations won’t be going back to…
Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19. Over the past several months, we’ve all experienced our share of drive-by graduation celebrations, quiet anniversaries spent snuggling on the couch, improvised at-home kids’ birthday celebrations, and backyard weddings with the bare-minimum guests. COVID-19 has forced us to reinvent how we…
The supply chain is the lifeblood of the consumer goods industry. It is constantly evolving to meet changing market conditions — an evolution that was accelerated to light speed in the face of the worldwide COVID-19 health crisis. Unforeseen and unprecedented demand spikes highlighted shortcomings in the supply chain that forward-thinking CGs are working diligently to fill.
This CGT Targeted Research report provides a snapshot…
All too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share. In his seminal article from 1918, The Taboo of Virginity, Sigmund Freud formulated a thesis called ‘der Narzissmus der kleinen Differenzen’, or the narcissism of minor differences. Largely built upon the previous work of British anthropologist Ernest Crawley, it stated that…
When we ask clients who their ideal target audience is, time and again we hear the same answer – Millennials. Often, it’s a subset of Millennials, such as beauty focused Millennials, or on-the-go Millennials, but it’s almost always Millennials. Given that Millennials are the largest living population segment today, this makes perfect sense. However, brands are beginning to look towards the…
Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators. We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.
During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with…
Online reviews’ power in helping retailers learn what does and doesn’t work about their proposition naturally became a talking point. As well as being crucial for retailers in gaining quick, real-time feedback, they also act as a barometer for customers investigating the market ahead of making a purchase. Highlighting their importance, Ollie Marshall, managing director of the reincarnated consumer electronics…
Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete…
The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on vanity metrics.
I’m sure you can recall when the malpractice of fake followers had a bright light shone on it back in 2018. Keith Weed, the CMO for Unilever, called…
In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight, 45% shifted budgets among different media types, and 38% decided to pause their new advertising efforts.
Although such drastic measures may…
It’s been said that the e-commerce growth we’ve seen since March 2020 would’ve taken years to achieve if COVID-19, the global pandemic forcing people around the world to stay home, had not accelerated trends. Indeed the events of the second quarter of the year have changed e-commerce dramatically. Throughout the 2010s, there was experimentation with digital tools aimed at helping…
Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. Given Google’s guidance about their forthcoming 2021 web vitals update, page experience and performance are likely…
Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain what happens with contextual advertising, SEO, messengers, email, and social networks.
You’ll find out: How the demand structure in these channels is changing, …
Everybody eats – the act of buying food will never go away – but how we buy food will certainly evolve. The future of shopping will focus more on experience and creative more seamless experiences. This doesn’t necessarily mean a robotic cashier-less check-out process, but an experience customers want to have. The future of grocery is all about customer-choice -…